Norwegian Cruise Line gives Starbucks access to its 17-ship fleet and private resort destinations
Just days before it makes its Great Cruise Comeback in the US departing from Seattle on Aug. 7, 2021, the 54 years old, Norwegian CruiseLine announces a partnership with Starbucks across its 17-ship fleet and private resort destinations.
Norwegian will be the first in the industry to offer the Starbucks experience across all ships by the end of 2022. Through the extended partnership, licensed stores and "We Proudly Serve" cafes will be available across all of the company’s ships.
Norwegian said that its guests will be able to enjoy the same hot and cold drinks, seasonal blends, and sweet and savory food items as they do at their neighborhood store. On select ships where a licensed store is available, guests will also have access to the retail products and benefits of the Starbucks Rewards program while at sea.
Starbucks espresso beverages will also be available at all main dining rooms and specialty restaurants, with select ships offering self-pour coffee stations at Garden Café, the three-meal buffet.
"We are proud to announce our extended partnership offering the most robust Starbucks experience at sea for our guests just days before we restart our operations in Seattle, Starbucks’ hometown," said Harry Sommer, president and chief executive officer of Norwegian Cruise Line.
"Starbucks is proud to bring customers their favorite coffee experiences as they begin to reconnect, travel and socialize together," said Mark Ring, senior vice president, U.S Licensed Stores and Latin America, Starbucks. "Bringing Starbucks menu to Norwegian Cruise Line provides a distinctive and premium experience for all travelers."
Later in 2021, guests will be able to have Starbucks on Harvest Caye, the company's private resort area in Belize, and on the company's private island in the Bahamas, Great Stirrup Cay, guests will be able to cool off with Starbucks' Cold Brew.