Documentary reveals challenges and solutions for coffee
production linked to climate change
Czech filmmaker
Hedvika Michnová, from Falmouth University, dived deep into coffee-producing
communities in Tanzania and Costa Rica to meet smallholder families to see the
challenges to fight the climate change. As a result, she produced "It's
Bean Too Hot", a 30-minute documentary, currently a finalist of the
Jackson Wild Media Awards 2021. "It's Bean Too Hot", tells the story
of coffee heroes - smallholder farmers who are fighting climate change every
day to save their livelihoods and your daily cup of coffee. Throughout the
documentary, Michnová takes us to fully carbon-neutral farms, explores
climate-smart agricultural practices, and finds out what drives smallholder
families to continue producing coffee.
Documentary Premiere and
Meet & Greet Event
Michnová and the
initiative for coffee&climate (c&c) invite you to an exclusive online
documentary premiere, followed by a Meet & Greet Event hosted by the
filmmaker herself and program manager of c&c, Stefan Ruge on Tuesday,
September 7, 2021 at 3 p.m. CEST (Hamburg Time).
The event is divided
into two parts:
Part 1: Watch the
premiere of "It's Bean Too Hot" on YouTube at 3 p.m. CEST: Join Here
Part 2: Register for the
Meet&Greet Live Event and join us at 3:30 pm: Register Here
"It's Bean Too
Hot" is not only looking at climate-smart agriculture. The filmmaker is
finding answers on how coffee farming can succeed as a family business, how to
promote women's participation, and what the role of consumers is.
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The initiative for coffee&climate (c&c) is a pre-competitive
partnership made up of public and private partners, working to support
smallholder coffee farming families and their communities to effectively
respond to climate change, increase their resilience and improve their
livelihoods.
Since its founding in 2010, c&c has developed and implemented suitable
responses to climate change in seven regions worldwide. Following a five-step
participatory and inclusive approach, smallholder families get access to
practical tools and knowledge, allowing them to adapt their farms to climate
change, minimize carbon emissions and enhance the carbon storage potential in
coffee landscapes.
With more than 92,000 coffee farming households supported to date, c&c
is currently in its third phase of implementation and will reach an additional
80,000 families by 2024.