São Paulo Launches Coffee Tourism Routes
April 19 - 2025
Coffee Geography Magazine
The São Paulo government has unveiled a new initiative to promote regional development and gastronomic tourism with the launch of the “São Paulo Coffee Routes” at the Palácio dos Bandeirantes on May 8. The project highlights 57 coffee-related attractions across 25 municipalities, forming five themed routes alongside independent coffee destinations. Among the featured sites are a historic coffee magnate’s farm, a renowned history museum, award-winning coffee producers, and a visitor-friendly research center.
The initiative aims to unite producers, cooperatives, industry players, and consumers, fostering new businesses and strengthening local commerce—including hospitality services. By doing so, it seeks to solidify São Paulo’s position as a leading coffee tourism and business hub.
In 2024, coffee contributed R$5 billion to São Paulo’s agricultural gross production value (VPA), ranking seventh among the state’s top 50 agricultural products, according to the São Paulo Institute of Agricultural Economics (IEA-Apta.
The Five Coffee Routes
• Cuesta, Itaqueri, and Tietê Paulista Route– Brotas, Dois Córregos, Dourado
• Paulista Waters Circuit Route– Serra Negra, Monte Alegre do Sul, Amparo, Campinas
• Paulista Volcanic Mantiqueira Route– Caconde, Espírito Santo do Pinhal, Águas da Prata
• Paulista Mogiana Route– Franca, Pedregulho, Patrocínio Paulista, Cristais Paulista
• Alta Paulista Route– Marília, Garça
Notable Coffee Attractions
• Biological Institute (São Paulo capital)
• Berelu Farm (Cerqueira César)
• Sol Nascente Farm (Ibiúna)
• APTA Adamantina (research center)
• Piratininga Coffee Museum/Fazenda São João (Piratininga)
• Santos Coffee Museum
• Campo dos Sonhos Farm Hotel (Socorro)
• Cabo Querência (Garça)
The project is a collaboration between the State Treasury, Department of Tourism (Setur), Department of Economy & Creative Industry (Secult), Department of Agriculture (SAA), Department of Economic Development (SDE), InvestSP, and the Santos Coffee Museum.
The launch also featured the opening of the exhibition “Women in Coffee: 1870-1930”, hosted by the Coffee Museumat Palácio dos Bandeirantes until April 23.
The São Paulo Coffee Routesalign with the SP Produz Program, which supports Local Production Chains (CPLs. Three coffee-related CPLs are officially recognized: Divinolândia, Caconde, and Torrinha.
Currently, the state employs over 12,000 professionals in coffee cultivation and around 1,100 in wholesale coffee trade, as per Caged (Jan/2025data.