Colombia invites buyers at the 100th Business Matchmaking Forum in Cartagena with coffee as its prime emphasis

Colombia invites buyers at the 100th Business Matchmaking Forum in Cartagena with coffee as its prime emphasis

March 05 - 2024

Coffee Geography Magazine

ProColombia, the promotion agency of the country, part of the Ministry of Trade, Industry, and Tourism, prepares the 100th edition of its largest exports event, the Business Matchmaking Forum, which will take place in Colombia, at Cartagena's Convention Center from April 22nd to 26th. 

As Colombia's foremost international trade promotion activity, the Forum provides a platform for Colombian companies from diverse sectors to engage in one-on-one meetings with international buyers. This edition will host 2,000 exporters from all over Colombia, representing key sectors such as agri-business, textile and apparel, industries 4.0, and manufacturing. Additionally, there will be 1,000 buyers from 60 countries in attendance, the United States being the main commercial ally for the event and the country.


Coffee production in Colombia has a reputation for producing mild, well-balanced coffee beans. It is the third coffee producer in the world, after Brazil and Vietnam, though highest in terms of the arabica bean. The coffee beans are primarily exported to United States, Germany, France, Japan, and Italy and it Mostly grown in the coffee growing axis region, while other regions focus on quality instead of volumes, such as Sierra Nevada de Santa Marta. In 2007, the European Union granted Colombian coffee a protected designation of origin status. In 2011, UNESCO declared the "Coffee Cultural Landscape" of Colombia, a World Heritage site.

"Colombia, known as the Country of Beauty, boasts a rich variety of offerings beyond its globally recognized flowers, coffee, and avocados. The nation is a hub of innovation and industrial strength, offering strategic advantages for American buyers seeking diverse sourcing opportunities", said Carmen Caballero, President of ProColombia. 

Colombia's strategic position, being the only South American country with access to trade routes in both the Pacific and the Caribbean front, is accentuated by its nearshoring capabilities and low minimum production costs, making it an attractive trade destination. The country's economy displays dynamism across sectors such as metalworking, manufacturing, textiles, and apparel, presenting sourcing opportunities for international partners. 

Moreover, Colombia's thriving coffee sector further amplifies its appeal, positioning the country as a prime collaborator for U.S. coffee companies. 

The first Business Matchmaking Forum by ProColombia took place in 1997 in Cartagena, with the participation of 200 international buyers and 400 Colombian exporters. This edition aims to showcase to the world the evolution of the regions and the business ecosystem of Colombia.