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Julius Meinl, a global coffee company based in Austria joins Coffee&Climate to engage in the empowerment of coffee farmers

Julius Meinl, a global coffee company based in Austria joins Coffee&Climate to engage in the empowerment of coffee farmers

March 02 - 2024

Coffee Geography Magazine


Julius Meinl, a leading coffee company in Austria, Central and Eastern Europe and selling coffees globally in more than 70 countries, joined the initiative for coffee&climate (c&c), marking a significant milestone in the alliance's ongoing efforts to address the challenges of smallholder coffee farming families posed by climate change. With a more than decade-long track record, c&c stands as one of the most resilient networks in the coffee sustainability landscape, fostering collaboration among private and public partners to tackle the profound impact of climate change on coffee production.

Founded in 1862, Julius Meinl is one of the oldest coffee roasters in the world and an iconic Vienna coffee house brand. With more than 160 years of experience in sourcing, blending and roasting. Julius Meinl's entry in c&c adds substantial value to the alliance. The urgency to address climate change within the coffee sector, Julius Meinl's plans to contribute its dues within c&c's to have a bigger impact on the conservation of the environment and increasing resilience, and, ultimately, better livelihoods of smallholder coffee farming families.

Christina Meinl, Managing Director ·Julius Meinl Austria

Christina Meinl, Managing Director ·Julius Meinl Austria

Christina Meinl, a fifth-generation family member, expressed her dedication to this cause, stating, "As a family business, we have always run our company in a responsible way, and it is up to us to take an active role in creating and joining sustainable initiatives that will positively impact the entire coffee industry. We have always strived to deliver the finest coffee blends to coffee enthusiasts worldwide and joining the initiative for coffee&climate reinforces our dedication to ethical sourcing and sustainable practices."

Marcel Loeffler, CEO of the Julius Meinl Coffee Group

Marcel Loeffler, CEO of the Julius Meinl Coffee Group

Marcel Loeffler, CEO of the Julius Meinl Group, outlines the commitment of Julius Meinl: "We aim at spreading Vienna's coffeehouse culture worldwide while ensuring a more sustainable and fairer future from farmers to consumers. This encompasses GHG reduction programs and circular economy initiatives and cumulates in dedicated activities with farmers and local communities in the origin. The Generations Program in Colombia and Uganda, aimed at promoting best practices and ensuring sustainable livelihoods, testifies the commitment. The ultimate goal is to ensure farmers can pass on their knowledge and coffee cultivations in a meaningful way to their next generations."

Stefan Ruge, c&c Program Manager, emphasizes the significance of this partnership, stating: "Welcoming Julius Meinl as a new member provides an opportunity to extend our pro-active and collaborative efforts in addressing climate change challenges. c&c's primary commitment lies in supporting smallholder coffee farming families. Collaborating closely with both, these families and esteemed scientific knowledge partners, we strive to develop robust, climate-resilient production systems. The purpose is to ensure coffee sustainability whilst enhancing food security and income diversification in these communities. With the dedicated support of Julius Meinl, we look forward to fortifying and expanding these impactful initiatives across our program regions."

The coffee sector faces a major threat by the climate change, requiring close collaboration for resilient coffee livelihoods and fostering healthy landscapes. The initiative for coffee&climate (c&c) is based on the mutual interest of coffee companies and public partners to react to climate change and to develop solutions for smallholder coffee farming.