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Black Rifle Coffee Company signs a deal to work with Buxton to Identify Customer Potential

Black Rifle Coffee Company signs a deal to work with Buxton to Identify Customer Potential

October 29 - 2021 Coffee Geography Magazine

Black Rifle Coffee Company has partnered with Buxton, a consumer intelligence firm in Fort Worth, to use data backed insights from the Buxton Platform in its growth strategy. Black Rifle Coffee Company will utilize this information to prioritize new market opportunities for its veteran-owned coffee shops and subscription service.

Black Rifle Coffee Company is a veteran-owned coffee company serving premium coffee to people who mainly serve the U.S. Army.

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"Black Rifle Coffee Company is excited to work with Buxton to gain a better understanding of who is visiting our locations and where we can find concentrations of similar customers," said Kim Ellis, the senior vice president of real estate and development at Black Rifle Coffee Company. "Knowing this will allow us to find ideal markets to expand into and help us benchmark our locations' performances against the competition."

Kim Ellis, the senior vice president of real estate and development at Black Rifle Coffee Company
Kim Ellis, the senior vice president of real estate and development at Black Rifle Coffee Company

"We're thrilled to arm Black Rifle Coffee Company with the technology to help them achieve their expansion goals," said Jack Hall, vice president of strategic accounts at Buxton. "Buxton's powerful platform and household level insights will empower the brand to grow their market share in the coffee space as they evolve and define their expansion strategy moving forward."

Buxton's consumer intelligence technology and custom analytics solutions help clients to make the right site selection decisions, recruit tenants with ease, create economic development strategies, optimize real estate portfolios and enhance marketing campaign effectiveness.

As a Buxton client, Black Rifle Coffee Company will have access to the Buxton Platform, including SCOUT, a web-based mapping application, and Mobilytics, a visitor foot traffic intelligence application.

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