Rancilio Group eyeing the Chinese market
September 16 - 2021
Coffee Geography Magazine
Rancilio Group has inaugurated
Rancilio Group China based in Shanghai . The Shanghai branch
will have the task of supporting and promoting the development and commercial
presence of the Rancilio brands, Egro and Rancilio Specialty in China and
further strengthen the expansion strategy on the Chinese market.
" We have a clear international strategy - declares Ruggero
Ferrari, CEO of Rancilio Group - and the opening of the new branch in Shanghai is a
fundamental step in responding to the needs of a market that is gaining more
and more importance on a global level ".
Rancilio Group China will cover
the entire region of mainland China and, in synergy with the commercial
management of the Group, will take care of commercial relations with local
distributors, roasters and above all with large chains, both local and
international. The new Shanghai branch will also coordinate the technical
assistance network already operational in the area and the spare parts dealer,
working in synergy with the Italian structures.
The
Shanghai branch is now managed by Yuan Li, Country Manager Greater China. The new branch will house the commercial offices of Rancilio Group China , an elegant showroom where Rancilio,
Egro and Rancilio Specialty products will be exhibited ,
a large warehouse for product storage and a both commercial and technical
training area.Technical and Service Manager.
From
small mechanical workshops to world leaders four brands were united to form the
historical Rancilio Group.
A
journey through time that tells the story of two men, pioneers and visionaries
who, starting from a brilliant intuition, have transformed their dreams into
memorable entrepreneurial adventures.
Roberto Rancilio
Roberto
Rancilio was born in Parabiago on 23 April 1896. He spent his youth in this
small town just outside Milan, breathing in the sense of optimism and
confidence that permeated society at the beginning of the 1900s. The atmosphere
of the Belle Époque was waning, however. The outbreak of World War I left an
indelible mark on the lives of people everywhere, and when Roberto was drafted,
the Rancilio family was also deeply affected. In March 1916, Roberto reached
the front. He was injured on 15 May during a firefight and was discharged with
a badge of honor. After the war, Italy entered a state of feverish euphoria. It
dreamed of restarting, and laughed and cried at the cinema with the films of
Charlie Chaplin, Rodolfo Valentino and Greta Garbo. Despite widespread poverty
and the deaths still being mourned, everyone wanted to forget the past and
begin again. Roberto was convinced that coffee would soon take over Italy, and
he strongly believed that the success of meeting places where it could be
enjoyed in the company of others would continue to grow. It was the moment to
transform this intuition into a fully-fledged business activity.
In
1927, at the workshop in Parabiago, Roberto built his first coffee machine
piece by piece. The result was La Regina, a mechanical work of art. Having
understood the importance of having his products associated with a recognizable
logo, Roberto immediately designed the ‘double R’ logo, which still appears on
all Rancilio products today.
The
Officina Meccanica Roberto Rancilio officially began operations in 1930. The
next year, Roberto introduced three new models of coffee machine – the
Ottagonale, the Graziosa and the Invicta – and he filed new patents.
During
World War II, Roberto was forced to suspend production of his coffee machines.
To keep the workshop running, however, he converted the business to the
production of milling, stamping and spinning machines.
Immediately
after the war, Roberto Rancilio started melting down metal parts and pieces of
howitzers to restart his business. During the same period and in much the same
way – i.e. by reusing military materials and designs – the Piaggio Vespa was
invented, and quickly became a symbol of Italy’s rebirth.
On
his 60th birthday, on 4 January 1956 Roberto Rancilio passed away at his home
in Parabiago. Not only did the company lose its founder and owner, but more
importantly, it lost a man capable of involving everyone, with an authentic
passion, in his human and professional adventure. His wife and three sons
continued to this day to expand the company to where it is today.
Kastor Egloff
Kastor
Egloff was born on 28 November 1820 in Rohrdorf, in the Baden district of
Switzerland. The sixth of ten children, Kastor had to start earning a living at
a very young age. He worked as a field hand and, by a stroke of luck, he found
housing at the ‘Neuhof’ educational institute in Birr, founded by educator and
philosopher Johann Heinrich Pestalozzi. This was an industrial school with
cutting-edge programmes that offered some of the most deprived children, such
as Kastor, the opportunity to take classes and learn a trade.
In
1836, he moved to Zurich, where he apprenticed at a mechanics company for four
years. In 1849, Kastor returned to his parents’ home in Rohrdorf, married
Barbara Stieger, and opened a workshop. The young couple produced metal ladles
and skimmers, working on a treadle lathe. Every two weeks, Kastor travelled to
Zurich to sell his products at the market or to hardware shops. In 1851,
Wilhelm Egloff was born. He was the first of the couple’s nine children. Around
the same time, a small workshop with a water mill was built on the site where
the company is still located to this day.
The
tragic year 1871 in the family is remembered when Kastor lost a hand in his
work shop and just a few weeks later, suffered a stroke. His son Julius took
over the company and, with the help of his brother August, went on to manage it
until 1894, when Adolf and Karl Reber acquired a shareholding in the company,
investing all their assets. This was a year of sweeping changes that caused the
Egloffs being distanced from the company. When Hermann Weber joined the company
with the Reber brothers, Kastor and Julius Egloff became silent partners.
Kastor
Egloff died in 1905 at the age of 85. At the founder’s death, the company was
still many years away from starting to produce coffee machines.
The
Supra I, its first filter coffee machine, was introduced in 1934, a year after
the death of Julius Egloff. And it was only in 1979, after various evolutions
and changes in ownership, that the company’s name changed to Egro AG, composed
of the first two letters of the founder’s surname (Egloff) and town he was born
in (Rohrdorf). A tribute to Kastor’s entrepreneurial courage, which fully
embodies the spirit of the company to this day.
