The Coffee Bean & Tea Leaf Co announces the appointment of three executives

The Coffee Bean & Tea Leaf Co announces the appointment of three executives

September 16 - 2021 Coffee Geography Magazine

The Coffee Bean & Tea Leaf Company, one of the key roasting companies in the US has announced the appointment of top executives to the business administration. Paul Diver as Vice President of Marketing, Gregg Benvenuto as Vice President of Development & Franchising and Michael Chachula as Head of Digital are named to lead their respective offices to enable the company in the highly competitive coffee sector. According to the company’s press release, the three executives bring decades of experience to The Coffee Bean & Tea Leaf and strengthen the company's leadership team as it enters its next phase of growth. The new executives will report to Sanjiv Razdan, President of Americas and India.

"We are building a world-class team that will help us to accelerate our footprint and digital presence in the post Covid era," said Sanjiv Razdan, President of Americas and India, The Coffee Bean & Tea Leaf® company. "Today, speed and convenience are what consumers are looking for and we understand what our guests want and how they want to access it. Paul, Gregg and Michael bring a proven track record of success to The Coffee Bean & Tea Leaf® with each having deep knowledge and expertise in their respective disciplines that will drive our expansion and ultimately give guests an even better and seamless experience across all touch points."

Sanjiv Razdan, President of Americas and India, The Coffee Bean & Tea Leaf® company
Sanjiv Razdan, President of Americas and India, The Coffee Bean & Tea Leaf® company

Diver brings more than three decades of marketing success gained in both restaurant and CPG businesses. He has delivered transformative sales, profit and market share growth for Pizza Hut, Papa John's, Nestlé and Ferrero in the USA and Europe. He will lead all of The Coffee Bean & Tea Leaf® marketing initiatives with an emphasis on omni-channel transformation.

Benvenuto is a 30+ year restaurant franchise development veteran who has successfully delivered hundreds of restaurant openings for IHOP, Papa Murphy's Pizza and Yum! Brands Taco Bell division.  Starting his career in operations, Benvenuto has vast market planning experience to provide growth in key markets.

Chachula joins The Coffee Bean & Tea Leaf® as an award-winning digital innovator with a successful track record across multiple industry verticals in the hospitality and restaurant space. He will lead the company's technology transformation. Most recently, he was the Executive Director, Head of IT for IHOP at DINE Brands.

The company currently has more than 1,055 corporate and franchised retail locations across the globe and can also be found in grocery aisles as well as specialty locations, including airports and hotels. 

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