Prêt à manger considers expanding into coffee vending machine

Prêt à manger considers expanding into coffee vending machine

July 30 - 2021 Coffee Geography Magazine

The U.K. based fast food chain carrying its French name prêt à manger meaning “ready to eat” is now considering to enter into coffee vending machine to widen its product offering through automated dispensers as the sector suffers from the drop in commuters. The company filed for a trademark “Pret Express” and was approved by the Intellectual Property Office showing the name under classes relating to “coffee vending and dispensing machines” as well as “self-service coffee bars”.

Prêt à manger

Due to slow down in direct coffee retail business during the lockdown when office workers and tourists disappeared from city centers, prêt à manger struggled to be competitive in the food and beverage sector. The company earlier diversified its activity and range of products by launching a £20 per month coffee subscription and selling its ground coffee and espresso beans online via Amazon as well as on supermarket shelves.

The franchise chain popularly referred to as Pret was founded in 1983 and currently has over 450 shops in nine countries. In September 2018 JAB Holding Company  had acquired Pret A Manger from Bridgepoint. The first shop outside of London was opened on Broad Street, New York, in 2000. In 2016, there were 74 Pret shops in the United States.

In 2001, McDonald's bought a 33% non-controlling stake in the company, which they sold in 2008 to the private equity firm Bridgepoint Capital.

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