Dutch Bros Tops $20 Million for Muscular Dystrophy Association on 19th ‘Drink One For Dane’ Day
June 3 - 2026
Coffee Geography Magazine
Dutch Bros Coffee and the Dutch Bros Foundation have raised more than $1.7 million for the Muscular Dystrophy Association (MDA) during the 19th annual Drink One for Dane day of giving, pushing the company's total lifetime donations past a historic $20 million milestone.
The annual campaign, which honors the legacy of Dutch Bros co-founder Dane Boersma, brought together customers, crew members, and communities across the coffee chain's growing footprint.
"The unified energy of our customers, crews and entire Dutch Bros team rallying together for each annual Drink One For Dane Day of Giving is what keeps Dane's legacy of giving alive and lets us keep making a massive difference, one cup at a time," said Tana Davila, Chief Marketing Officer of Dutch Bros. "We're grateful to have reached our goal of $20 million in total lifetime donations to the MDA and to continue to dedicate support to the Muscular Dystrophy Association's crucial work in ALS research and care."
Tana Davila, Chief Marketing Officer of Dutch Bros
Dutch Bros was founded in 1992 in Grants Pass, Oregon, by brothers Dane and Travis Boersma. Philanthropy has remained a core part of the brand's identity, rooted in Dane Boersma's dedication to supporting his community. Following Dane's ALS diagnosis, Dutch Bros and the Boersma family launched "Drink One For Dane" — an annual day of giving designed to generate awareness and advance research toward a cure for ALS.
Though Dane passed away in 2009, his commitment to giving back lives on through the campaign, which has now spanned nearly two decades.
Dane and Travis Boersma
The achievement reflects a decades-long partnership built on what the company calls "Dutch Luv" — fueled by the collective support of "broistas" (as Dutch Bros coffee lovers are known) and their communities.
Dr. Sharon Hesterlee, President and CEO of the Muscular Dystrophy Association, offered a personal reflection on this year's event. "When I visited my local Dutch Bros for Drink One for Dane this year, I felt the heart behind this partnership immediately," Hesterlee said. "From the broistas to the leadership team, Dutch Bros has built a culture where people truly show up for families facing ALS. Every cup poured helps fund critical research, expert care, and support services that families rely on after an ALS diagnosis. ALS is not incurable — it is underfunded — and partnerships like this are helping drive the breakthroughs and hope families need now more than ever."
Since its founding, Dutch Bros has expanded to more than 1,177 locations across 25 states. The company serves a wide variety of handcrafted beverages, including its exclusive Dutch Bros Rebel™ energy drink, specialty coffee, nitrogen-infused cold brew, teas, lemonades, and sodas.
With the $20 million milestone now reached, Dutch Bros shows no signs of slowing its commitment — promising to continue making a difference, as Davila put it, "one cup at a time."