Paris Baguette Accelerates U.S. Domination with Atlanta-Area Opening, Eyes 1,000 Cafés by 2030
February 12 - 2026
Coffee Geography Magazine
Paris Baguette is shifting into high gear. The global bakery café giant, which operates over 4,000 locations worldwide, is rapidly cementing its footprint across the United States, fueled by an aggressive growth strategy aimed at reaching 1,000 locations in North America by the end of the decade.
The brand’s latest milestone arrived this week with the soft opening of a new café at 4687 South Atlanta Road in Vinings, Georgia. The location, store number 4009, marks the 8th Paris Baguette in the state and serves as a physical manifestation of the company’s ambitious roadmap: to reestablish the neighborhood bakery café as the beating heart of American communities.
While the numbers are staggering—over 280 units currently open in North America with hundreds more in the pipeline—the Vinings opening signals a deliberate shift in strategy. Rather than blanketing the country with corporate stores, Paris Baguette is doubling down on high-caliber franchise partners.
A Powder Springs resident and veteran franchise marketing executive, Kimberly O’Dell represents the new face of the brand’s American expansion. Having held leadership roles at InterContinental Hotels Group, Papa Johns, European Wax Center, and the Museum of Ice Cream, O’Dell spent decades building systems for others. Now, she is building her own legacy in franchise business of her own with Paris Baguette.
“I’ve spent my career building franchise systems and customer experiences behind the scenes,” O’Dell said. “Now I get to create something tangible—a space where people can slow down, connect, and enjoy simple moments.”
Darren Tipton, CEO of Paris Baguette
Her transition from corporate strategist to local business owner is exactly the model Paris Baguette is banking on to hit its 2030 target. By recruiting operators with deep hospitality experience who view their cafés as community anchors rather than merely retail outlets, a place engineered for lingering, not just throughput.
Darren Tipton, CEO of Paris Baguette, hailed the Vinings opening as a textbook example of the company’s north star. “We’re on a mission to re-establish the neighborhood bakery café as the heart of the community,” Tipton said. “We know Kimberly will wholeheartedly embrace this approach.”
With Georgia serving as a launchpad and a pipeline of experienced franchisees waiting in the wings, Paris Baguette is no longer just a global player. It is rapidly becoming a staple of the American suburb—one cup, one pastry and one neighborhood at a time.