Securing Coffee's Future: Nestlé Announces Global Collaborations for Regenerative Farms Managed by Young Farmers
January 31 - 2026
Coffee Geography Magazine
Nestlé enters in two major global partnerships aimed at transforming coffee farming. The collaborations with The Nature Conservancy (TNC) and youth platform Goodwall are designed to scale regenerative agriculture practices specifically for coffee landscapes and inspire a new generation to pursue coffee farming as a viable, modern career.
The initiative addresses a critical junction for the industry. Coffee farming is acutely threatened by climate change, soil degradation, and an aging farmer population, putting long-term supply and farmer livelihoods at risk.
Regenerative agriculture is essential to the long-term resilience of our business and the global food system, and coffee is at the heart of that. By combining TNC's conservation expertise with Goodwall's ability to mobilize millions of young people, Nestle can accelerate progress for coffee communities and build a more sustainable future from the ground up.
The expanded partnership with The Nature Conservancy will focus on refining and accelerating the Nestlé Agriculture Framework—the company’s blueprint for supporting farmers—with a sharpened lens on coffee. The framework guides coffee farmers on methods to improve soil health, protect water sources, increase biodiversity, and enhance crop resilience, all while aiming to improve their incomes. Practical, science-based solutions developed with TNC will be scaled across Nestlé’s coffee sourcing network to restore ecosystems and strengthen farmer livelihoods.
"We are delighted to continue collaborating with Nestlé," said Jennifer Morris, CEO of The Nature Conservancy. "Together, we can scale practical solutions that restore farming ecosystems, protect biodiversity, and secure the future for the farmers who cultivate this essential crop."
Recognizing that the average age of a coffee farmer is rising, the second partnership tackles the urgent need for renewal. Nestlé will collaborate with Goodwall, a global youth learning platform, to build a dedicated agriculture curriculum with a strong focus on coffee. Using gamification and digital community engagement, the program aims to shift perceptions, showing young people that coffee farming can be a tech-savvy, secure, and attractive career path as 'agripreneurs.'
Through the Goodwall app, young people in coffee-growing regions and beyond will engage with peers, discuss real-world farming challenges, and develop skills in regenerative practices specifically applicable to coffee cultivation.
"Young people today want to be part of real solutions. This partnership will open new pathways for them to learn, contribute, and lead in the shift toward regenerative agriculture, starting with the future of farming," said Taha Bawa, Co-founder and CEO of Goodwall.
These partnerships, unveiled at the World Economic Forum in Davos, represent a targeted escalation of Nestlé’s ambition to make regenerative agriculture the norm across its supply chain, with coffee as a priority. They complement the company’s existing work with the World Farmers' Organization to advocate for policies that support farmers in adapting to climate change.
The collective effort signals a corporate strategy increasingly linking its own resilience directly to the ecological and generational health of its most essential agricultural sources—beginning with the coffee farm.