A Win for the Daily Brew: NCA Applauds Trump’s Removal of Tariffs on Brazilian Coffee
November 21 - 2025
Coffee Geography Magazine
The National Coffee Association (NCA) has issued strong praise for President Donald Trump's decision to remove tariffs on coffee imports from Brazil. The policy shift, according to the nation's leading coffee trade group, promises to lower costs for the millions of Americans who rely on their daily cup of joy.
The announcement frames the tariff removal not as a mere trade adjustment, but as a tangible victory for household budgets. NCA President and CEO Bill Murray positioned the decision as a critical measure to ease financial strain on everyday citizens.
"Two-thirds of American adults drink coffee each day, and every cup will cost less thanks to President Trump's decision to remove tariffs on coffee imports from Brazil - the world's largest coffee producer," Murray stated. He emphasized that "tariff-free trade of America's favorite beverage will ease cost-of-living pressures, keep a healthy diet choice affordable, and strengthen coffee's enormous contributions to the U.S. economy."
NCA President and CEO William "Bill" Murray
The NCA’s endorsement carries significant weight, representing the broad consensus of an industry that forms a colossal pillar of the American economy. Established in 1911, the association is the oldest and largest of its kind, representing the producers, roasters, and brands responsible for a staggering 90% of all U.S. coffee commerce.
The decision’s impact extends far beyond the kitchen counter. By reducing import costs on beans from Brazil—the globe's dominant coffee producer—the move is designed to stabilize supply chains and insulate prices from inflationary pressures. This, in turn, supports an industry that is woven into the fabric of American life. Coffee is the most consumed beverage among American adults after bottled water, and the NCA highlights that the industry supports 2.2 million U.S. jobs, operating in every state and territory while contributing nearly $350 billion to the national economy annually.
For the NCA and the legion of coffee drinkers it represents, the message is clear: the path to a more affordable morning ritual, and a bolstered national economy, runs directly through tariff-free trade with Brazil.