Juan Valdez® and the Los Angeles Rams sign Multi-Year Partnership, Bringing Premium Colombian Coffee to Fans
July 11 - 2025
Coffee Geography Magazine
The Los Angeles Rams and Juan Valdez®, Colombia’s iconic coffee brand, have signed a dynamic multi-year partnership agreement, naming Juan Valdez® the Official Coffee of the Rams. Starting this season, fans at SoFi Stadium will enjoy 100% premium Colombian coffee—served both hot and as cold brew—throughout the venue, elevating the game-day experience with the rich, authentic flavor of Juan Valdez®.
This alliance marks a significant step for Juan Valdez® in expanding its footprint across the competitive North American market, connecting with a passionate and diverse fanbase through high-quality coffee and a celebration of Colombian heritage.
Sebastián Mejía, General Manager of Juan Valdez North America, emphasized the partnership’s significance: *"Joining forces with a storied franchise like the Los Angeles Rams demonstrates the global reach of Colombian coffee, driven by passion, purpose, and the dedication of over 550,000 coffee-growing families. This collaboration allows us to share our culture and reinforce Colombia’s reputation as a leader in coffee excellence worldwide."
The partnership will feature a special Juan Valdez® x Rams coffee edition, stadium-wide branding, and engaging activations, including player-themed promotions and digital content such as the "Recreate an Old Photo" series. Fans can also look forward to exclusive Media Day highlights across the Rams’ official social media channels.
Jennifer Prince, Chief Commercial Officer of the Los Angeles Rams, highlighted the shared values between the two brands: "The Rams and Juan Valdez® both embody excellence and a commitment to inspiring communities. This partnership seamlessly blends premium Colombian coffee with the energy of American sports, creating unforgettable moments for our fans."
By uniting the tradition of Colombian coffee with the excitement of NFL football, this collaboration promises to deliver a unique and flavorful experience for Rams supporters while strengthening Juan Valdez®’s presence in the U.S. market.
The Los Angeles Rams, one of the NFL’s most storied franchises, have captivated fans with a legacy of innovation and success. Based at the state-of-the-art SoFi Stadium, the Rams continue to push boundaries both on and off the field, delivering world-class entertainment while fostering deep connections with their community. This partnership with Juan Valdez® reflects their commitment to enhancing the fan experience with premium offerings.