Löfbergs enters into the UK market through Tesco and Ocado
November 16 - 2022
Coffee Geography Magazine
Löfbergs’ three of its ground coffee SKUs – Organic Dark Roast, Organic Medium Roast and Single Origin Brazil – have rolled into Tesco and Ocado. Löfbergs, named Löfbergs Lila between 1906 and 2012, is a coffee roastery in Karlstad, Sweden. It was founded in 1906 by the three brothers Josef, Anders and John Löfberg. Löfbergs is today one of the largest coffee roasteries in the Nordic countries. The company is still family owned and is now in third and fourth generation. The main office and one of the roasteries is in Karlstad. They own 50% of Peter Larsens Kaffe in Viborg, Denmark. Löfbergs also owns Kobbs tea. The company has 200 employees.
The brick-style packs could make as many as 55-75 cups of coffee, which was almost 20 servings more than traditional pack formats, it claimed. A Single Origin Brazil Whole Beans SKU has also launched into Tesco in 400g and 1kg packs. The brand buys directly from the countries that grow its coffee beans and claims to have supported over 105,000 small-scale coffee growers to date.
In recent years Löfbergs have strengthened their position in the market, with an emphasis on social responsibility and working for a better environment. The company is one of Europe's largest importers of organic and fair trade coffee, as well as being Sweden's major supplier of coffee to restaurants, cafés and companies.
It sponsors the ice hockey team Färjestad BK as well as Löfbergs Arena. For many years, Färjestad's team colours were the same purple and yellow as Löfbergs's colours, but that was changed for the 2006–07 season. In August 2012, the roastery dropped "Lila" from its name to become simply Löfbergs.