Ronan Keating joins Costa Coffee for its campaign
November 19 - 2022
Coffee Geography Magazine
U.K’s Favorite Coffee Shop, Costa Coffee, kicks off a campaign with the well known mega pop star, Ronan Keating for unique mission . Keating, who memorably topped the charts with ‘When You Say Nothing at All’, is using his prowess as a national heartthrob to spread love across the UK as Costa Coffee’s new ‘Director of Love’, giving away millions of delicious free Costa coffees. Appearing in a light-hearted short film, Keating is on a mission to woo coffee lovers, delivering impromptu serenades and touring Costa Coffee stores up and down the country.
Commenting on his new role, Keating said: “I’m really excited to be joining Costa Coffee for a campaign with love at its heart. It’s fun to play the role of ‘Director of Love’ and I’m excited to give the nation lots of love this festive season, and maybe even help them re-connect over a Costa coffee.”
The campaign, which kicked off on Thursday 17th November, will roll out across the UK with a series of ‘declarations of love’ and far-reaching gestures, not least by giving away millions of coffees. Brits can get theirs by downloading the Costa Coffee app and signing-up to the Costa Club loyalty scheme between now and 24 November 2022, with millions of free coffees and hot drinks up for grabs.
The ‘free drink’ digital voucher will automatically appear in the apps’ ‘Rewards’ section, which can be redeemed in person at a participating Costa Coffee store. Existing customers will also be able to discover gestures, perks, and rewards with exclusive in-app deals as part of Costa Club.
Shakir Moin, Costa Coffee interim CEO, said: “Ronan Keating is responsible for some of the greatest love songs of all time, so who better to help us woo customers and shower them with love this festive season? We’ll not only be giving millions of barista-crafted coffees away, but we’ll be taking to the streets and even the skies to show Brits how we feel about them. Stay tuned for some big surprises!”
Ronan Patrick John Keating is an Irish singer who debuted in 1993 alongside Keith Duffy, Michael Graham, Shane Lynch, and Stephen Gately, as the co-lead singer (with Gately) of Irish pop group Boyzone. His solo career started in 1999 and he has recorded eleven albums. He gained worldwide attention when his single "When You Say Nothing at All" was featured in the film Notting Hill and reached number one in several countries. Keating currently hosts a breakfast show on Magic Radio.
As a solo artist, Keating has sold over 20 million records worldwide alongside the 25 million records with Boyzone, and in Australia, he is best known as a judge on All Together Now and The X Factor from 2010 until 2014 and a coach on The Voice in 2016. Keating is active in charity work and has been a charity campaigner for the Marie Keating Foundation, which raises awareness for breast cancer and is named after his mother, who died from the disease in 1998.