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Bad Ass Coffee of Hawaii celebrates 33rd anniversary on National Coffee Day

Bad Ass Coffee of Hawaii celebrates 33rd anniversary on National Coffee Day

September 29 - 2022

Coffee Geography Magazine


Just in time for National Coffee Day (September 29), Bad Ass Coffee of Hawaii, best known for its premium sourcing, roasting, and quality 100% Hawaiian coffees and international blends, is gearing up to celebrate the company's history, and most importantly pay homage to the all-important brand name on its 33rd anniversary. To thank its loyal customers, the company is offering a variety of National Coffee Day promotions. 

 Coffee lovers are invited to visit Bad Ass Coffee of Hawaii on National Coffee Day for a FREE 16 oz. brewed 10% Kona blend, hot or iced, at participating locations. Bad Ass Coffee of Hawaii 'Ohana Rewards members also receive 33 bonus Lei (points) for each purchase on National Coffee Day, at participating locations. 

Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 with the dream of sharing American-grown, premium Hawaiian coffee with customers everywhere. But, with a name that begins with Bad Ass Coffee, it's easy to bypass the true inspiration behind the brand name that holds a special place in Hawaiian coffee history.

The Bad Ass Legend: For generations, the donkeys of Kona, Hawaii could be heard bellowing as they carried precious loads of coffee beans down the steep mountains of the Big Island. The indigenous people of Kona named these hard-working donkeys the "Bad Ass Ones" because of their reliably strong, but stubborn nature in carrying their precious cargo. The legend of those hard-working donkeys lives on today at Bad Ass Coffee of Hawaii where the brand remains stubborn about sourcing, roasting, and serving quality Hawaiian coffee with the Aloha Spirit that centers on best-in-class hospitality. The brand proudly supports these hard-working donkeys through its Bad Ass For Good – Give A Hoof program that raises funds for nonprofit donkey rescues: Longhopes Donkey Shelter and Leilani Farm Sanctuary.

Scott Snyder, CEO

CEO of Bad Ass Coffee of Hawaii

"We take great pride in our name, its meaning, and our ability to share a wide variety of Hawaiian coffees to the mainland and beyond," said Scott Snyder, CEO of Bad Ass Coffee of Hawaii. "As we celebrate our 33rd anniversary and look to the next era of growth, we are committed to paying homage to and celebrating Hawaiian culture, our Hawaiian heritage, and the historic role both have played in our rich brand history." 

 "It is an exciting time to be part of the Bad Ass Coffee of Hawaii 'ohana, (family)," added Snyder. "As we celebrate this milestone and build on our brand momentum, we are putting a refined focus on franchise success as we break into new markets across the country. We are tailoring our marketing strategies, leaning into our product, and rolling out new store designs in order to support our aggressive growth goals - the sky is the limit for what's to come."