Guinness introduced coffee flavored stout to the UK market
April 21 - 2022
Coffee Geography Magazine
Guinness has brought coffee flavored stout in Britain in both bottle and can containers. The drink will be distributed to selected Tesco supermarkets and to gradually increase throughout the in the coming months. The product is brewed at Guinness's brewery at St James's Gate in Dublin, in Ireland where founder Arthur Guinness started brewing ales in 1759. The process to for the new taste cold brew coffee is carefully developed by steeping in cold water for long periods, is added to Guinness Draught with additional roasted barley, chocolate and caramel flavors.
The timing of the release to the U.K market is as spring and summer drink which is best served ice cold and contains approximately 2mg of caffeine per can, the same as a cup of decaf coffee. The coffee brew is packed in 440ml cans in select Tesco stores but will be launched in Sainsbury's, Morrison's, Waitrose and Asda in May and June. Guinness has already launched the Guinness MicroDraught and alcohol-free beer to broaden the market share of various types of customers’ demand.
St. James's Gate Brewery is a brewery founded in 1759 in Dublin, Ireland, by Arthur Guinness. The company is now a part of Diageo, a company formed from the merger of Guinness and Grand Metropolitan in 1997. The main product of the brewery is Guinness Draught. Originally leased in 1759 to Arthur Guinness at £45 per year for 9,000 years, the St. James's Gate area has been the home of Guinness ever since. It became the largest brewery in Ireland in 1838, and the largest in the world by 1886, with an annual output of 1.2 million barrels. Although no longer the largest brewery in the world, it remains as the largest brewer of stout. The company has since bought out the originally leased property, and during the 19th and early 20th centuries, the brewery owned most of the buildings in the surrounding area, including many streets of housing for brewery employees, and offices associated with the brewery.