Starbucks and the Colombian Coffee Growers Federation plan to distribute over 45 million coffee trees by 2023

Starbucks and the Colombian Coffee Growers Federation plan to distribute over 45 million coffee trees by 2023

April 21 - 2022

Coffee Geography Magazine

Starbucks Coffee Company and the Colombian Coffee Growers Federation (FNC) announced an expansion of their program to support Colombian coffee growers in the Starbucks C.A.F.E. Practices network, with Starbucks investing a total of USD 7.2 million to distribute more than 45 million coffee seedlings across Colombia by September 2023. In 2020, through an agreement, Starbucks provided the FNC with a USD 3 million investment to support a new coffee crop renovation program, with the goal of distributing 23 million coffee seedlings by 2023. Within the first year of the program, more than 7 million coffee seedlings were distributed to Colombian farmers. Following this success, the 2022 project expansion includes an additional USD 4.2 million grant for an extra 22 million trees and will also support farmers with fertilizers during the early growth stage for every renovated tree.


This program builds on a ten-year partnership between Starbucks and the FNC and aims to help more than 12,000 farmers who participate in the C.A.F.E. Practices program under which Starbucks sources its coffee globally. “In service of Starbucks aspiration to ensure a sustainable future of coffee for all, we are pleased to strengthen our partnership with Colombian Coffee Growers Federation and increase our support of local coffee farmers through the expansion of this important tree renovation program,” said Tim Scharrer, managing director and vice president of Starbucks coffee and cocoa.

Tim Scharrer

Tim Scharrer, managing director and vice president of Starbucks coffee and cocoa

“Supplying farmers with healthy coffee seedlings and replacing old trees is a critical first step in the long-term success of our farmers and, ultimately, the Colombian coffee industry,” he added. Working hand-in-hand with farmers in the field, the local Starbucks Farmer Support Center (located in Manizales) and the FNC, through its coffee growing communities, commercial and technical divisions and its office in Europe, will continue to oversee the project, which includes technical assistance, such as virtual training and field visits to farmers for planting of the seedlings, as well as recommendations for renovation of coffee plantations and verification of the trees established for the fertilization incentive.

Roberto Vélez, FNC CEO

Roberto Vélez, the FNC CEO

“These programs confirm the great commitment of Starbucks to Colombian coffee growers’ well-being, coffee farming quality and sustainability, and environmental protection. Starbucks is a strategic partner of Colombian coffee and the FNC,” Roberto Vélez, the FNC CEO, acknowledged. Additionally, Starbucks is partnering with the FNC to further implement sustainable farming practices in support of Starbucks coffee sustainability goals to reduce carbon emissions on coffee farms and save water in green processing. Through a separate USD 1.5 million sustainability grant, Starbucks is funding the purchase and installation of 200 ecological wet mills (across seven C.A.F.E. Practices-verified coffee supply chains), which use up to 80% less water compared to traditional technologies. The grant will also fund the collection of 2,400 soil samples to inform custom fertilization plans to support better soil health and rational fertilizer use. Building on over five decades of sourcing, roasting and serving Colombian coffee worldwide, Starbucks is dedicated to working alongside Colombian coffee growers to support their well-being, their families, and their communities while ensuring a sustainable supply of high-quality coffee. As part of this effort, The Starbucks Foundation has provided funding to nonprofit organizations that support Colombian women and girls in coffee-, tea- and cocoa-growing communities, including Cauca, Nariño and Tolima.