Peets
achieves entirely water processed decaffeinated coffee without any chemical
infusion
As
decaffeinated coffee consumption increases at the start of the year, Peet's Coffee announces that the company has fully transitioned to water processing
across its entire line of decaffeinated roasted beans, K-Cup® pods, and
handcrafted decaf coffee beverages available in Peet'scoffeebars. This process
is chemical-free and naturally removes caffeine while ensuring the integrity,
taste, and quality of the coffee beans for an optimal sipping experience.
Of
the top five premium coffee brands available in U.S. grocery and mass
retailers, Peet's Coffee is the only brand exclusively using the natural water
process decaffeination method for all decaffeinated beans and K-Cup® pods. As
one of the leading decaf brands, the move to water process its decaffeinated
coffees comes as Peet's decaf bean portfolio has grown 11 percent over the past
12 months.
"Peet's
Coffee is dedicated to exceptional coffee experiences, with the most stringent
standards in place for quality, sourcing, and taste," said Doug Welsh,
vice president and roastmaster for Peet's Coffee. "We are continuously
improving our coffee offerings to meet the lifestyle needs of our consumers,
and decaffeinated coffee is an important staple for many. To the delight of our
decaf coffee drinkers, we use the same superior roasted beans in our
decaffeinated blends as we do in our regular coffees, so the flavor is never
compromised. Now, they will be able to enjoy a Peet's coffee that is naturally
decaffeinated though water process while maintaining the superior taste you'd
expect from Peet's."
The
water process decaffeination method gently removes caffeine from fresh coffee
beans while maintaining the bean's distinctive flavor profile. Water process
decaffeination occurs in two steps: First, the decaffeinator prepares a
solution from pure hot water and unroasted coffee beans, then filters the
caffeine out of that solution. Then, a batch of raw green coffee beans selected
and supplied by Peet's are soaked in the solution. The caffeine flows out,
leaving the flavor intact. The beans—full of flavor, not caffeine—are then
dried and ready for careful hand roasting at Peet'sRoastery in Alameda, CA.
Peet's
decaffeinated coffee offerings include medium and dark roasts as well as
organic and single origin coffees:
·
Decaf
Major Dickason's Blend®(beans)
·
Decaf
House Blend (beans and K-Cup® pods)
·
Decaf
French Roast (beans)
·
Organic
Decaf Terrena (beans)
·
Decaf
Especial (K-Cup® pods)
·
Decaf
Mocca Java (beans)
Coffee
lovers can try Peet's decaf coffees for 20 percent off from Jan. 18-25 with
code GREATDECAF at peets.com/decaf.
Founded
in Berkeley, California in 1966 by Alfred Peet, the "Big Bang of
coffee," Peet's Coffee® introduced an artisan movement by sourcing the
world's best beans, hand-roasting in small batches, and crafting beverages by
hand. With rich, complex, superior quality roasts unlike anything Americans
ever tasted before, Peet's influenced generations of coffee entrepreneurs and
connoisseurs. Peet's operates from the first LEED® Gold certified roastery in
the United States and grows its business through retail cafes, grocery,
on-premise, and e-commerce channels.