Starbucks to open eight new cafe stores in Brazil
The coffee giant from Seattle plans to expand its café outlets at the world’s topcoffee producing region of Brazil, Minas Gerais. Starbucks’ eight more caféstores in the region would bring the total number to 142.
It is Starbucks’ 15th anniversary in Brazil that brought quite a good retail experience to the country while creating job opportunities for many. The licensed managing company for the new eight stores is SouthRock with the prospect to increase the number of stores fast in the coming years.
The two stores have already started their operations which are located at Aeroporto Internacional de Belo Horizonte and the Boulevard Shopping. The other six are planed to be located at Shopping Cidade BH, BH Shopping, Uberlândia Shopping, Minas Shopping, and the last two’s location is at the airport.
The staff will have the opportunity to upgrade their retail skills at the training center which will be built within Confins Airport facility to keep the renown Starbucks’ customer service experience in Brazil.
Special blends are prepared for the local consumption to create a new identity of product using totally Brazilian coffee.
The company has 33,833 stores in 80 countries, 15,444 of which were located in the United States. Out of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed.
The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal, or specific to the locality of the store.
It was founded by business partners Jerry Baldwin, Zev Siegl and Gordon Bowker who first met as students at the University of San Francisco. The trio were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet.
The first Starbucks store was located in Seattle at 2000 Western Avenue from 1971 to 1976. They later moved the café to 1912 Pike Place. During this time, Starbucks stores sold just coffee beans and not drinks. In its first two years of operation, Starbucks purchased green coffee beans from Peet's Coffee & Tea.