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La Cabra from Denmark starts roasting locally in New York

La Cabra from Denmark starts roasting locally in New York

October 4 - 2021 Coffee Geography Magazine

LaCabra, Danish coffee company, a supplier to multiple Michelin-starred restaurants in Denmark launched its first production in the United States. La Cabra is now located in New York City starting from October 1, at 152 Second Avenue, near East 10th Street, in the East Village.

La Cabra will be serving coffee made from beans typically roasted at least three weeks in advance — as compared to the typical 10-14 day window at many cafes — as the company will be shipping its in coffee from Copenhagen, rather than roasting locally. La Cabra claims this will give the light-roasted beans more time to release carbon dioxide, and “the coffees are brighter and clearer and ultimately easier to have a conversation about,” says La Cabra founder and CEO Esben Piper.

La Cabra founder and CEO Esben Piper
La Cabra founder and CEO Esben Piper

The team knows that their methods are unique among most other coffee roasters in the city, and they see that as a competitive edge. “I think New York coffee has been maybe coasting for a little bit,” says La Cabra’s general manager and head of coffee Ian Walla. “What we’re doing here is taking a chance by doing things in a very different way. And if we can inspire the rest of the city to do the same, I think it would be a very positive change.”

The East Village shop will be selling pour-over coffees that range from $6 to $9; batched brews that start at $3.50 per cup; and a few standard espresso drinks. The shop also stocks retail boxes of coffee priced at $18 to $22. In addition to coffee, La Cabra will offer a daily spread of cardamom buns, sweet and savory croissants, rye pastry tarts, caneles, and loaves of Danish rye and naturally leavened sourdough breads. The NYC food menu is overseen by head baker Jared Sexton, who comes to La Cabra from Bien Cuit, where he was a pastry sous chef. He also previously spent time as a baker at Pain D’Avignon and a pastry cook at Dominique Ansel Bakery.

Based in Aarhus, Denmark, La Cabra has been establishing a small coffee empire — which now includes two shops, a roastery, and a bakery in Copenhagen — in the country since 2012. The company also runs outposts in Bangkok and Dubai. The East Village shop marks La Cabra’s first location in the United States.

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