Singapore Coffee Association with Shopee celebrating a week long International Coffee Week

Singapore Coffee Association with Shopee is celebrating a week long International Coffee Week

October 1 - 2021 Coffee Geography Magazine

Singapore Cofffee Association (SCA) partners Shopee, the leading e- commerce platform in Southeast Asia and Taiwan to launch the inaugural Singapore Coffee Week 2021 (SCW) in a digital format running from October 1 to 7. According to the association, the virtual coffee marketplace will mark the celebration of International Coffee Day which falls on October 1.

The digital version of the Singapore Coffee Week will showcase coffee companies in Singapore with exclusive deals and offers from roasted coffee to home brew coffee making equipment. Coffee lovers can find everything they need to enjoy their preferred cup of coffee in the comfort of their homes or offices.

singapore coffee association

Throughout the week, Shopee users will get to enjoy incredible offers with up to 50% off and free gifts from more than 30 coffee companies such as Starbucks, Nespresso, DeLongi, Bettr Barista, Foreword Coffee, Parchment & Co, Caffeine Experience, Roastedly, Tobys Estate, 2

Degrees North and more. Users can also learn more about the coffee industry through livestream featuring participating coffee brands and while playing Shopee Catch.


With the everchanging landscape in the online space where e-commerce becomes a part of everyday purchasing trend, Singapore Coffee Association is delighted to partner Shopee to help our members and other coffee industry players tap into the online market which has a far wider reach beyond Singapores shores. said Mr Victor Mah, President, SCA.

Victor Mah, President of Singapore Coffee Association
Victor Mah, President, SCA

Chua Cheng Xun, Head of Marketing, Shopee Singapore, said, Shopee is excited to see this collaboration with Singapore Coffee Association and its member brands come to fruition. We are excited to provide an effective platform and resources to assist speciality coffee suppliers and cafes to reach more consumers online. We understand that coffee is fast becoming an integral part of our lifestyles, and we aim to deliver attractive offers to more coffee lovers out there.

COVID-19 has expedited the pace of driving consumers online. Touted as the most popular beverage in the world Coffee, SCA sees the importance of riding the digital wave to promote coffee drinking by working with great partners. With 30 over companies offering their best coffee and equipment, it is literally an exhibition of coffee in a virtual form to best mark 01

October International Coffee Day.” said Mr Steven Tan, SCAs Executive Director.


Find out more about the Singapore Coffee Week here (microsite will go live on 1 Oct).


The Singapore Coffee Association (SCA) was established in the late 1950s by a group of pioneering coffee traders.  During the ensuing years, coffee trade developed rapidly due to the enterprise and hard work of the traders. Singapore gained recognition as one of the coffee centres of the world. Today, as a result of the transformation, Singapore Coffee Associations membership represents all sectors of the coffee industry, from green coffee supply chain providers, international and national roasters to well-known coffee retailers.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee  is  also a key contributor to the regions digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce. Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Seas other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Seas mission is to better the lives of consumers and small businesses with technology.

Leave a Reply

Your email address will not be published. Required fields are marked *