Starbucks celebrated 50th Anniversary generously on National Coffee Day
In occasion of Starbucks 50th anniversary, Starbucks invited its customers to bring in a clean, empty, reusable cup (up to 20 fl. oz.) into participating cafe locations in the U.S. on the past National Coffee Day, Sept. 29, to receive a free cup of Pike Place® Roast brewed coffee*. Starbucks marked the milestone anniversary with customers to share how grateful the company is to be part of their communities and daily lives.
Pike Place Roast represents Starbucks decades of coffee roasting experience, knowledge and passion. Named after the location of the original store in Seattle’s Pike Place Market that opened in 1971, Pike Place Roast is Starbucks signature medium roast coffee served in stores everyday around the world. Pike Place Roast was introduced in 2008 and was created using input from nearly 1,000 customers who spent almost 1,500 hours providing feedback on what’s important to them in a cup of coffee. Master blenders and roasters at Starbucks then artfully created the coffee. The result is a smooth, well-rounded blend of Latin American coffees with subtly rich flavors of chocolate and toasted nuts.
Select Starbucks Reserve locations, including the Starbucks Reserve Roasteries in Seattle, Chicago and New York City, have served customers who brought in a clean, empty reusable cup into those stores on National Coffee Day. on Sept. 29.
Customers can also continue the celebration by signing up for free Pike Place® Roast packaged coffee to brew and enjoy at home. Visit www.athome.starbucks.com for details. Limit one per customer and available while supplies last.
Starbucks has a bold aspiration to be a resource positive company, to take less and give more to the planet in every aspect of its business – including coffee. In March, Starbucks announced coffee-specific environmental goals to achieve carbon neutral green coffee and conserve water usage in green coffee processing by 50 percent by 2030.
The coffee chain purchases coffee from more than 400,000 farmers in 30 countries around the world and is committed to a sustainable future of coffee for all.
Practices in 2004 to Starbucks 100 Million Tree Commitment and research and development at Hacienda Alsacia as well as open-source agronomy philosophy – Starbucks continues to grow and expand its efforts to best support farmers while also caring for the planet.
In honor of International Coffee Day (Oct. 1), Starbucks is also celebrating with its customers around the world. Starting Sept. 28 in select Asia Pacific markets, Starbucks customers can get a free limited-edition reusable cup in participating stores when they purchase any handcrafted beverage. In Japan on Oct. 1, customers can receive an increased discount of 110 yen when they bring in a reusable cup. In select Latin America markets on Oct. 1, customers can either get free brewed coffee when they purchase a reusable cup or a free cup when they purchase any handcrafted beverage. In Europe and the Middle East on Oct. 1, customers who bring in a clean, reusable cup at participating Starbucks stores will receive a free Autumn Blend beverage.