Demetria Launches AI-based Agtech Solution
August 6 - 2021
Coffee Geography Magazine
Demetria, the first
AI-powered taste and quality intelligence SaaS startup for the coffee supply
chain, today unveils a working application that identifies the successful
reproduction of high value coffee seedlings. Demetria has entered into a
commercial agreement with Nespresso to deploy this solution having conducted a
pilot, enabling the coffee brand to enhance operational capacity and efficiency
by providing high quality coffee plants to farmers.
the transformation of the coffee industry, Demetria empowers producers and
roasters with first-of-its-kind insights utilizing near-infrared sensor
technology and AI-driven data intelligence. The company is launching a suite of
SaaS-based solutions to deliver taste assessment and profiling of green coffee
beans as well as swift, accurate quality measurement and traceability
throughout the supply chain.
part of Nespresso's work to bring high quality sustainable coffee to its
discerning customers, the brand continually develops new coffee varieties
through grafting of coffee tree seedlings, a horticultural technique used to
join two plants so they grow as a single plant. To date, Nespresso relied on
the experience of a few trained experts to manually examine the seedling to
detect if the grafting process was successful and the plant was viable.
applies its handheld sensor technology and machine-learning models to enable
Nespresso's operational teams to measure and classify grafted stems of specific
coffee tree seedlings with the same precision as a highly trained expert.
During the pilot, Demetria's application was used to classify over 240K seedlings in
a three-month period that have since been supplied to Nespresso's selected
network of farmers in Colombia.
technology provides Nespresso the ability to greatly amplify operational
capacity and efficiency while achieving process consistency given the automated
measurement and classification of coffee plants. The outcome of this joint
process will provide coffee farmers across Colombia with high-quality grafted
plants, contributing to their productivity and livelihoods.
was able to understand, design, develop and deploy a solution to meet our needs
in the field in a very tight timeframe," says Santiago Arango Green Coffee
Project Manager Nestlé Nespresso. "This work is an introduction to our
long term plans with Demetria. We are embarking on applying their pioneering
technology to build a suite of applications that will allow our network of
farmers to accurately measure and manage their post-harvest processes for the
first time, in order to consistently produce optimal coffee quality."
leverages technological innovation to create shared value across the coffee
supply chain with a particular emphasis on positively impacting the livelihoods
for the crop's smallholders," says Demetria's co-founder and CEO Felipe Ayerbe.
"We're delighted to be working with Nespresso at such an early stage in
our company's growth and we hope this application is just one of many high
value use cases we can provide, bringing a new level of efficiency to a
critical stage of coffee production while minimizing the cost of failure for
both the roaster and the farmer."
emerged from stealth and announced a seed funding round led by LatAm-Israeli
investor Celeritas and a group of private investors including Mercantil
Colpatria, the investment branch of Grupo Colpatria, a leading player in the Colombian
is building the world's first coffee quality and traceability data cloud to
drive efficiency and transparency across the entire coffee supply chain.
Pioneering the ability to accurately assess the taste of green coffee beans,
AI-powered platform serves all players in the value chain including farmers,
traders and roasters. Principally, Demetria empowers farmers to consistently
measure and manage crop quality, and receive a fair and accurate payment for
their produce, safeguarding the industry's sustainability.