Café Santo Domingo, a coffee brand in the Dominican
Republic sets a distribution strategy in the United States
August 6 - 2021Coffee Geography Magazine
The Dominican company Industrias Banilejas (Induban) signed
an agreement with Goya Foods for the exclusive distribution of Café Santo Domingo brand products in the northeastern
region of the United States. Café Santo Domingo is one of the island's most
important coffee brands and is considered its most emblematic inside and
outside the Dominican Republic.
Banilejas S.A.S., (INDUBAN) is the leading coffee producing company in
the Dominican Republic. For more than 75
years, Induban has served Dominicans the aroma and flavor of Café Santo Domingo, the leading and most emblematic brand
in the country. Its brands transcend borders, being enjoyed around the world.
the brand already had a good presence in the region, the agreement signed by
Joseph Pérez, Senior Vice President of Goya Foods and Manuel Pozo Perelló,
Executive President of Induban, will expand its distribution, which will give
access to millions of people living in the Northeast of the United States, many who will be introduced to the
Dominican brand and its products for the first time.
present at the signing of the agreement were Eddie
Pacheco, Goya Foods Sales Execution Manager and Nelson de los Santos, Induban's International
Market Sales Manager.
recent years, Goya Foods has expanded its offering by adding leading food
brands from Latin America to its
roster. These brands, which now include Café Santo
Domingo, will reach thousands of points of sale, such as independent
supermarkets, regional supermarket chains and national chains.
Joseph Pérez, Senior Vice President of Goya Foods and Manuel Pozo Perelló, Executive President of Induban
Café Santo Domingo is considered a Caribbean coffee brand and combines the best
coffees beans roasted to perfection, with a complex aroma combining hazelnuts,
caramel, and vanilla. Its taste strikes the perfect balance between the natural
sweetness, soft acidity, and the subtle characteristic bitterness of coffee.
agreement places Café Santo Domingo in
a privileged position, being one of the first distinctly Dominican brands
capable of reaching the vast United States market
through a leading distribution company in this country," said Pozo
Perelló, who also highlighted the significant milestone that this agreement
means for both the company and for the Dominican
Pozo Perelló indicated that the size of the coffee consumption market in the United States and the possibility of having
an exceptional distribution chain, are a unique opportunity. He also stressed
that this effort is part of an aggressive expansion strategy in the United States, which includes direct sales through
Amazon, the leader in e-commerce sales.