Bluestone Lane Projects 15 New locations Throughout U.S in 2021
April 25 - 2021
Coffee Geography Magazine
BluestoneLane's was founded by Australian born entrepreneur which currently operates 52 coffee shops and cafés across the U.S. and Canada.The company plans to expand across urban and suburban neighborhoods mainly in New York City where the roasting business is highly competitive. However, the timing of the expansion is strategically calculated at a time when many companies in the coffee business are almost in a standstill due to the pandemic.
The planned openings will expand Bluestone Lane's footprint in New York City as well as in Los Angeles, Orange County and San Diego; and suburbs of New York, New Jersey and the greater DC area. Bluestone Lane also plans to open its first-ever cafés throughout Texas by the end of the year.
Bluestone Lane Founder and CEO Nicholas Stone
"Bluestone Lane built a loyal following in bustling cities, where our locals could enjoy their daily escape with premium coffee and a healthy meal," Bluestone Lane Founder and CEO Nicholas Stone said. "Many locals have moved to the suburbs, but we also know that major cities like New York aren't going away. So our expansion plan includes both. Today's Bluestone Lane experience pairs contactless digital ordering without losing the personalized Australian hospitality that we are known for. We are excited to bring that experience to even more locations in 2021."
With the success of a test pilot at Bluestone Lane's Los Altos café, the brand also plans to expand a mobile-enabled drive-thru experience to additional suburban locations.
Bluestone Lane, one of America's top 25 fastest-growing fast-casual businesses, is leading the movement in third and fourth wave coffee culture. Known for introducing the "Flat White" and "Avocado Smash" to the U.S., the brand has enjoyed rapid adoption from consumers who are looking for superior coffee, an elevated experience and healthier menu options.