La
Colombe Coffee Introduces New Products for the Spring and
Summer Cold Brew Drinking Season
April 25 - 2021
Coffee Geography Magazine
LaColombe Coffee launches a timely sensation of Extra Bold Multi-serve, Nitro Cold Brew
with Lemon and its seasonal Hazelnut Draft Latte for the upcoming hot season.
Considered one of the pioneers of the third wave of coffee, it provides
signature classic blends and exceptional single-origin coffees to cafés,
hotels, restaurants and retailers around the world. In addition, the company
owns and operates 30 cafés in Philadelphia, New York, Chicago, Boston, Los
Angeles and Washington, D.C. – with additional locations and new markets
scheduled to open in 2022-2023.
The Philadelphia-based
beverage company is the famous innovator and creator of the beloved Draft Latte
which now adds in its portfolio of products the three new cold brew products, including
Extra Bold 42oz Multi-serve, Nitro Cold Brew with Lemon and Hazelnut Draft
Latte.
Extra Bold 42
oz Cold Brew: Extra
Bold 42 oz. Cold Brew rounds out the brand's collection of multi-serve
products. Using fully washed and sun-dried coffee beans from Brazil, Extra
Bold is similar to the Brazilian Dark Roast found in single serve cans, but
with a higher caffeine content - 275 mg of natural caffeine per 12 oz serving
for an extra boost. Extra Bold is lactose-free, dairy-free, non-GMO,
gluten-free, and vegan with 0g of sugar. The packaging is inspired after that
of a Chemex brewer for its purity in both form and function. Extra bold is now
available at Wegmans, Harris Teeter, Schnucks, Harmons, Winco, Market
Basket, Price Chopper, Safeway Jewel, and Whole Foods, and retails for USD
$5.99.
Nitro Cold
Brew with Lemon: Nitro
Cold Brew with Lemon combines the sweet, fruity notes of single-origin
Colombian cold brew with juicy lemonade made from real Sicilian lemons sourced
along the Mediterranean coast. Nitro Cold Brew with Lemon contains 90 mg of
natural caffeine, 60 calories, and is gluten-free, dairy-free, kosher, and vegan.
It is available now at La Colombe cafes,
at www.lacolombe.com, on Amazon, and
at Whole Foods Market nationwide in early May, for USD$2.99 a can.
Hazelnut Draft
Latte: La
Colombe's newest seasonal coffee, Hazelnut Draft Latte, offers the delicious
taste of hazelnuts and cold brew coffee with the beloved frothy texture of a
Draft Latte. This newest Draft Latte has 100 calories per can and 120 mg
natural caffeine and is gluten-free, kosher, and lactose-free. Available now through
May, at La Colombe cafes, at www.lacolombe.com, Wegmans, Whole
Foods, Schnucks, Amazon and Allegiant Air. Hazelnut Draft Latte retails
for USD$2.99 a can.
Todd Carmichael, CEO and Co-Founder of La Colombe Coffee
"At
La Colombe, we live by the mantra 'nothing is ever finished' which is why we
are always innovating," said Todd Carmichael, CEO and Co-Founder of
La Colombe Coffee Roasters. "This spring, I'm proud to show off three
great new drinks that I think everyone will enjoy. From expanding our
multi-serve lineup to include Extra Bold with a kick of more caffeine to pair
with dairy or non-dairy creamers, or drink on its own over ice; to the
deliciously refreshing Nitro Cold Brew with Lemon which is a favorite around
the La Colombe offices; to the rich and nutty Hazelnut Draft Latte that's the
perfect complement to our entire Draft Latte line. Our fans always expect
something new from us, and we truly delivered with these great new
drinks."
This
innovation is coming off the heels of a successful year for the brands
ready-to-drink business. The total ready-to-drink coffee category is $2.0
billion in annual sales, and is growing at an average rate of 24% across
all channels. In the grocery channel, La Colombe's ready-to-drink beverages are
one of the category growth leaders at +66%. Since 2019 La Colombe has ranked
number 1 in dollar shares at Whole Foods, beating out competitors like Califia
Farms, Bulletproof, Starbucks and Stumptown. Since the inception of the Draft
Latte in 2017, Draft Latte has gained over 99,000 points of distribution
nationwide and has achieved more than 64% ACV (Total US MULO).