Cabin
Coffee: Thriving Through Covid 19
April 17 - 2021
Coffee Geography Magazine
Unlike
many businesses particularly with retail coffee outlets which are hurt by the pandemic, Cabin Coffee managed to transform its service sector without being
disconnected from its customers. With 20 stores in Iowa and surrounding states,
the company was also lucky to have the preset drive thru services ahead of time
before the lock down.
According
to Robert Barber, the son of the founder of Cabin Coffee, many businesses are
closed and sent workers to work from home and no longer needed coffee in office
settings.
“We
over all up 9 percent in our 20 stores last year on average with our largest increase
of 40 percent up.” said Barber.
Brad and Angie Barber, Cabin Coffee
People
always ask them “where was the first Cabin Coffee”? Their answer is always“Clear Lake” Iowa. That
was always their dream to have multiple locations. Today the Clear Lake store
serves as the support center for all franchise stores.
The
first franchise location opened up in St. Charles, Minnesota in November 2007.
Since then, more investors are flowing one at a time to share the profit pie with
the company. Currently, Cabin Coffee has 20 locations in 6 different states.
Cabin
Coffee Franchising, Inc. provides training, supporting and serving services to each
franchisee maximizing performance to provide customers with consistent and utmost services
with branded coffee. The company uniquely features a Western/Northwoods design giving
coffee drinkers an Eco-friendly sentiment understanding where the coffee beans
are picked before the roasting. The strict guideline to all the location to
keep the architectural standard paid off as a trademark to standout throughout
the region.
However,
things were not always smooth in 2020/21. As customers’ behavior evolved all of
the sudden due to Covid 19, Cabin Coffee had to react to catch up with that.
“We
are lucky to be in the coffee industry where we hae an affordable luxury that can make someone feel like a million
bucks for a few dollars.” Said Robert Barber thoughtfully, “Our drive thru
business thrived.”
Cabin
Coffee roast its beans on each sites to ensure its flavors and aroma reach the
customers fresh without compromising for quality in such difficult time.