Lavazza Brings Tablì to US Open
August 18 - 2026
Coffee Geography Magazine
As the US Open prepares to welcome tennis fans from around the world, Lavazza is celebrating its 12th consecutive year as the tournament's Official Coffee provider with a major innovation: the debut of Tablì, the company's revolutionary single-serve coffee system, at the prestigious event.
From August 23 through September 13, the iconic Italian coffee company will bring its premium offerings to both Fan Week and the Singles Main Draw, introducing tennis enthusiasts to Tablì's unique approach—coffee made with tabs of 100% coffee, marking a significant milestone in the brand's longstanding partnership with the tournament.
Lavazza will be serving its renowned "coffeetails" made with espresso alongside classic coffee offerings and specialty creations. Among the highlights is the debut of the Caffè Emiliano, an indulgent iced coffee featuring cold brew and cherry syrup, crowned with velvety mascarpone mousse and a dusting of cocoa powder. The Iced Tiramisu also returns as part of the expanded beverage menu.
To celebrate Tablì's debut, Lavazza has elevated the fan experience with dedicated activations throughout the tournament grounds. At the promotional booth located at Court 8, fans can sample Tablì during select hours of Fan Week (August 23-29) and participate in interactive games for a chance to win Tablì merchandise and prizes.
Nearby, the Lavazza Court 6 Coffee Bar & Lounge offers spectators a relaxing retreat to capture photo moments and enjoy both hot and iced coffee beverages between matches.
Lavazza also announced the continuation of its long-term partnership with Jannik Sinner, the ATP World No. 1 in men's singles and a Lavazza brand ambassador. Their relationship, recently renewed through 2030, reflects a shared commitment to excellence, authenticity, and cultural connection—with Sinner's Italian heritage and outstanding tennis performance making him an ideal representative for the brand.
The Tablì experience extends beyond the US Open grounds. Lavazza has partnered with Highsnobiety for a dedicated event bringing Tablì across New York City, part of a broader initiative to introduce more people to the innovative coffee system.
The brand will also bring Tablì to the US Open Experience at Hudson Yards from August 30 through September 5, and will showcase its specialty drinks at select Eataly locations in New York and New Jersey.
"Lavazza and tennis share the same passion for excellence: a dedication to detail, quality, and the care behind every gesture that has always defined our identity," said Daniele Foti, Vice President of Marketing for Lavazza North America. "Tennis is a sport of precision and style, and with Tablì we've brought that same philosophy into the world of coffee. To bring it here, to one of the world's most prestigious sporting events, is the truest expression of that shared passion—continuing to innovate while staying true to the Italian tradition that has long defined both Lavazza and our partnership with tennis."
With over 15 years of partnerships across major tournaments, Lavazza has served more than 15 million cups of coffee to 25 million spectators as part of a global tennis portfolio that spans the US Open, Wimbledon, Roland-Garros, the Nitto ATP Finals, and beyond.
Founded in Turin in 1895, Lavazza has been owned by the Lavazza family for four generations. Today, the Group stands as one of the leading players on the global coffee scene, with turnover exceeding €3.9 billion and a portfolio of top brands including Lavazza, Carte Noire, Merrild, and Kicking Horse. The company operates nine coffee processing plants across five countries.