Dolly Parton Turns Iconic ‘9 to 5’ Lyric Into a Coffee Brand
June 17 - 2026
Coffee Geography Magazine
Dolly Parton is pouring her signature ambition into a brand-new morning ritual. The country music legend and serial entrepreneur announced Tuesday the launch of Cup of Ambition, her own line of coffee created in partnership with Community Coffee. The name, a direct nod to Parton’s iconic 1980 workplace anthem “9 to 5,” transforms the song’s opening line into a caffeinated call to action for fans everywhere.
“Inspired by Dolly Parton’s beloved anthem ‘9 to 5,’ Cup of Ambition is Dolly’s new signature coffee brand,” read a post on Parton’s official social media accounts. “Launching in partnership with Community Coffee, get a first taste of our Light, Medium and Dark roasts at Dolly’s Tennessean Travel Stop opening June 24!”
The coffee will make its public debut at the flagship location of Dolly Parton’s Tennessean Travel Stop in Cornersville, Tennessee, when the expansive retail and dining destination opens its doors on June 24. Fittingly, the on-site coffee shop inside the travel stop will also bear the name Cup of Ambition, giving road-weary travelers a chance to fuel up with a cup personally curated by Parton herself. The initial offering includes three roasts designed to suit a variety of palates, from a gentle Light roast to a bold Dark blend, all co-developed with Community Coffee, a fourth-generation family-owned roaster based in Louisiana known for its deep Southern roots.
While the Cornersville travel stop will serve as the exclusive first taste, the coffee won’t stay confined to a single interstate exit for long. According to the announcement, Cup of Ambition will soon roll out on a much larger scale. Though official distribution details are still forthcoming, the product is widely expected to hit grocery store shelves in both whole bean and ground varieties. The retail strategy mirrors Parton’s successful partnership with Duncan Hines, which brought her Southern-inspired cake mixes and frostings to supermarkets nationwide and cemented her status as a pantry staple alongside her musical legacy.
The caffeinated news caps a remarkably busy season for the 78-year-old superstar, whose portfolio of business ventures continues to expand at a breathtaking pace. The Tennessean Travel Stop itself is the latest addition to Parton’s growing empire, with the flagship Cornersville location serving as the launchpad for a planned network of travel centers that blend hospitality, retail, and live entertainment. Just down the road from her famed Dollywood theme park in Pigeon Forge, which welcomes millions of visitors annually, the travel stop adds another brick-and-mortar hub for fans making the pilgrimage through Tennessee.
Beyond coffee and travel centers, Parton’s entrepreneurial reach already spans a dizzying array of industries. Her Dolly Wines brand offers California-sourced varietals; the SongTeller Hotel & Museum, currently in development in Nashville, promises an immersive lodging and exhibit experience; and a multitude of collaborations extend her name into clothing, cosmetics, fragrances, accessories, and pet products. A thriving literary program, Imagination Library, and regular film and television productions further underscore her relentless work ethic.
With Cup of Ambition, Parton manages to bottle—or rather, bag—the very drive she’s preached for decades. Fans eager to pour their own cup won’t have to wait long, as the Tennessean Travel Stop opening marks the start of what is likely to become yet another beloved staple in the Parton product universe. If the success of her cake mixes is any indication, kitchen countertops and coffee makers across the country may soon echo with the ritual of brewing a little ambition, Dolly-style.