Flavia Expands Premium Flavored Coffee Lineup With Lavazza Tiramisù Freshpacks
May 22 - 2026
Coffee Geography Magazine
Flavia, a single-serve coffee systems, has unveiled the newest addition to its premium Freshpack lineup: Lavazza Tiramisù Flavored Coffee Freshpacks. Available exclusively for Flavia brewing systems, the launch arrives as the global flavored coffee market is projected to approach $9.5 billion by 2030—underscoring a growing consumer appetite for elevated, convenient coffee experiences.
Crafted from 100% ground Arabica beans with a light-to-medium roast, the new Tiramisù Freshpacks deliver a coffee-forward profile accented by notes of cocoa and a hint of creamy flavor—with no added sugar. The result is a cup that feels sophisticated enough for a treat, yet approachable enough for daily enjoyment.
The Tiramisù offering expands Flavia’s existing flavored roster, which already includes Lavazza Caramel flavored coffee, as well as Lavazza Vanilla and Mocha lattes.
Daniele Foti, Vice President of Marketing for Lavazza North America
“Today's coffee drinker expects more from every cup – and Flavia is built to go beyond those expectations,” said Daniele Foti, Vice President of Marketing at Lavazza North America. “Lavazza Tiramisù Freshpacks reflect our commitment to elevating everyday moments through exceptional quality, variety, and the convenience of Flavia’s brewing system, delivering a flavor experience that feels truly special.”
Tiramisù Freshpacks are fully compatible with Flavia’s entire range of brewers—including the Flavia AROMA Brewer, launched in September 2025 and a recipient of the 2025 GOOD DESIGN® Retail Fitting Award. All Flavia systems feature a sleek, compact footprint that fits effortlessly into any environment. Their patented pack-to-cup technology keeps every ingredient sealed until the moment of brewing, eliminating taste transfer, allergen cross-contamination, and air exposure—ensuring a consistently exceptional cup, whether at the office or at home.
Founded in Turin, Italy, in 1895, Lavazza has been owned by the Lavazza family for four generations. Today, the Group is a global coffee company with turnover exceeding €3.9 billion and a portfolio of key brands including Lavazza, Carte Noire, Merrild, and Kicking Horse. Active across all coffee business sectors, Lavazza operates in 140 markets, with nine manufacturing plants across five countries, serving 30 billion cups of Lavazza coffee annually.