Nespresso names Philipp Navratil as its new global CEO

Nespresso names Philipp Navratil as its new global CEO

April 27 - 2024

Coffee Geography Magazine

Philipp Navratil, the Head of Nestlé’s Coffee Strategic Business Unit since 2020, has been appointed the new CEO of Nespresso. Guillaume Le Cunff, currently CEO of Nespresso S.A., will become member of the Nestlé Group Executive Board and CEO Zone Europe, effective July 1, 2024. 

Prior to becoming the Head of the Coffee Strategic Business Unit, Philipp Navratil held various senior positions for Nestlé in Latin America, including Coffee Business Executive Officer in Mexico, where he significantly contributed to the development of the Nescafé brand. He is a marketer and senior business leader with extensive international experience in various roles, including sales and finance. 

David Rennie, Executive Vice President, and Head of Nestlé Coffee Brands said: “On behalf of NCB, I would like to thank Guillaume for his great leadership of Nespresso and wish him the best in his new position. We are very pleased to appoint Philipp, an established coffee expert, to CEO of Nespresso. His vast international experience in coffee makes him the ideal candidate to take over the leadership of the world’s leading premium coffee brand.”

Nestlé Nespresso S.A., trading as Nespresso, is an operating unit of the Nestlé Group, based in Vevey, Switzerland. Nespresso machines brew espresso and coffee from coffee capsules (or pods in machines for home or professional use]), a type of pre-apportioned single-use container, or reusable capsules (pods), of ground coffee beans, sometimes with added flavorings. Once inserted into a machine, the capsules are pierced and processed; water is then forced against a heating element at high pressure meaning that only the quantity for a single cup is warmed. 

Nespresso sells or licenses a number of different machines mostly made in Europe. The machines carry well-known kitchen-equipment manufacturers' names such as Krups, Breville, and DeLonghi, but are mostly manufactured by Eugster/Frismag, a Swiss company that is one of the world's largest coffee-machine producers. DeLonghi manufactures the Lattissima models in Italy exclusively. Eugster/Frismag is strictly an original equipment manufacturer (OEM) and does not sell under its own brand. In 2000 Nespresso began distributing machines bearing the "Nespresso" brand. There are numerous models that range in complexity and price, from the entry level Inissia, U and Pixie ranges. 

Nespresso capsules were sold exclusively by Nespresso while the machines were under patent, and are significantly more expensive than an equivalent quantity of "loose" ground coffee. Because of the hermetically sealed capsule, however, the coffee aroma does not degrade with time like coffee in a pack that has been opened. Nespresso currently sells 28 different Original Line arabica and robusta capsules. Limited Edition are released seasonally. As the system is no longer under patent, more and more third-party and refillable capsules can now be purchased in some grocery stores and shops.