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NESCAFÉ® introduces Gold Espresso and Ice Roast Instant Coffee for customers in the U.S.

NESCAFÉ® introduces Gold Espresso and Ice Roast Instant Coffee for customers in the U.S.

April 06 - 2024

Coffee Geography Magazine


NESCAFÉ® brings Gold Espresso and NESCAFÉ® Ice Roast to the U.S. portfolio to satisfy people’s preferences and increase more options for customers to switch from one coffee beverage to another based on their personal desires. Under its global "Make Your World" campaign that aims to drive a more sustainable future for coffee, coffee connoisseurs have now developed instant coffee with better quality:

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• NESCAFÉ Gold Espresso – Consumption of espresso-based beverages has surged 30% since the pandemic1 and NESCAFÉ's all-new espresso makes at-home sipping effortless. Straight or Americano-style, NESCAFÉ's Gold Espresso – available in both Blonde and Intense Roasts – is ready in an instant, no machine needed. Simply scoop, stir and enjoy the velvety smooth taste and café-style crema made from high-quality, responsibly sourced Golden Roasted Arabica Beans. 


• NESCAFÉ Ice Roast – NESCAFÉ's first-ever cold-liquid-dissolvable coffee is made to be mixed with cold water or milk. Lightly roasted and made from 100% pure and responsibly sourced coffee, this Ice Roast features rich, delicious cocoa notes to ensure a smooth sip. It's easier (and tastier) than ever for iced coffee fans – including the 57% of Gen Z consumers who are regularly drinking cold coffee beverages2 – to achieve the afternoon uplift while eliminating the need to refrigerate freshly brewed coffee overnight or dilute hot coffee with ice.

"The coffee drinking habits of Americans are ever-changing, but we continue to see a growing demand for espresso-based and cold coffee beverages – alongside an increasing interest in making these café-quality beverages from home," said Jonathan Iams, Director of NESCAFÉ U.S. Brand Marketing. "NESCAFÉ's newest products offer bold flavors and convenience, ensuring every coffee lover can make their perfect cup without compromise. This promise is at the heart of the NESCAFÉ brand, as we continually strive to create coffee experiences that reinvigorate and inspire our communities – from our coffee farmers to consumers – to make a positive and sustainable impact in their world."

NESCAFÉ Gold Espresso (3.5 oz. bottle, equivalent to 50 cups) and Ice Roast (6 oz. bottle, equivalent to 85 cups) are now available at retailers nationwide for an MSRP of $7.39, prices may vary by retailer. 

Nestlé USA's food and beverage portfolio includes some of the most recognizable brands in the United States including Coffee mate, DiGiorno and Nestlé Toll House as well as category disruptors such as Sweet Earth, and are in nearly every home in the country. Nestlé USA also boasts the largest coffee portfolio in the U.S., including Nescafé and Nestlé Starbucks Coffee. Nestlé USA is part of Nestlé S.A. headquartered in Vevey, Switzerland.