7-Eleven celebrates 60 years of coffee, OG To-Go since 1964

7-Eleven celebrates 60 years of coffee, OG To-Go since 1964

April 06 - 2024

Coffee Geography Magazine

7-Eleven, Inc., the OG TO-GO SINCE 1964™, is celebrating a milestone achievement of 60 years as the originator of fresh-brewed coffee in to-go cups. To kick things off, the world's largest convenience retailer is bringing something extra special to the location where the brand sells the most coffee – Long Island, N.Y. 

From April 7 to April 11 between 4 a.m. to 7:11 a.m. local time, Long Island coffee baristas who work at rival chains can visit any participating 7-Eleven to enjoy a free large coffee before their morning shift. The company gives recognition to those baristas who wakes up at 4 a.m. to serve the people on time. Before any other coffee shop opens its doors, there's only one place: 7-Eleven to fuel the people who fuel the fast moving commuters.

In 1964, 7-Eleven began selling coffee by the cup, a move that revolutionized the 7-Eleven brand and entire coffee industry by introducing the concept of coffee to-go cups to customers nationwide. Since that pivotal moment, 7-Eleven has been a leader in commuter coffee culture, giving customers a way to experience their favorite brew on the go. Over the years, 7-Eleven has expanded its coffee offerings to meet the constant evolving consumer preferences and industry trends – like specialty coffee, most recently unveiling the brand's first flavored cold brews and self-service coffee stations.

Dennis Phelps Senior Vice President Merchandising

Dennis Phelps, Senior Vice President, Merchandising

"Since the introduction of our iconic to-go coffee cup six decades ago, 7-Eleven has provided customers with hot, fresh coffee around the clock," said Dennis Phelps, Senior Vice President, Merchandising (Vault & Proprietary Beverages). "As we celebrate this anniversary, we want to extend our heartfelt gratitude to our loyal coffee customers who have made us a part of their daily routine over all these years – as well as the baristas who fuel us daily. We look forward to continuing to serve our customers and communities for many years to come." 

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, the company operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, it operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits. 

Customers can also earn and redeem points for every coffee beverages ordered nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 80 million members, placing orders in the 7NOW® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services.