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Erik Hofstädter becomes the new CEO of Tchibo to manage one of the world’s largest coffee companies

Erik Hofstädter becomes the new CEO of Tchibo to manage one of the world’s largest coffee companies

December 19 - 2023

Coffee Geography Magazine


Tchibo Supervisory Board appointed Erik Hofstädter, previously General Manager of Eduscho Austria, as the new CEO of Tchibo GmbH. He replaced Werner Weber, who moved from the supervisory board to head Tchibo at short notice in 2021. 

“In Erik Hofstädter we have found an excellent internal candidate to succeed me,” says Werner Weber. “He is a distinguished marketing and sales expert who has achieved great achievements in his three years as general manager of our Austrian company. Before Tchibo, the 45-year-old business economist worked for Red Bull, Lindt & Sprüngli and Coca-Cola. He will vigorously drive forward the expansion of the business that has been initiated with his own impulses.”

“Tchibo is a very special company for me. Over the last three years, I have gotten to know the strength of the Tchibo system and helped shape it. I am looking forward to contributing to the further development of the entire group in Hamburg with the knowledge I acquired in Austria,” says Erik Hofstädter. 

“I am very grateful to Werner Weber for the work he has done and the results achieved. He took over the management of Tchibo in 2021 in a very challenging phase. I’m looking forward to working with Erik Hofstädter,” says Michael Herz, Chairman of the Supervisory Board of Tchibo GmbH. 

 Werner Weber returns to the supervisory board of Tchibo GmbH. Tchibo operates around 900 shops, over 24,200 retail depots and national online shops in eight countries. Through this multichannel sales system, the company offers coffee and the Cafissimo and Qbo single-serve systems as well as weekly changing non-food ranges and services such as mobile communications. 

Tchibo achieved sales of 3.25 billion euros in 2022 with 11,318 employees internationally. The company is the roasted coffee market leader in Germany, Austria, the Czech Republic and Hungary and is one of the leading e-commerce companies in Europe. 

The family business, founded in Hamburg in 1949, has received several awards for its sustainable business policy: in 2012 with the Prize for Business Ethics and the Environmental Prize for Logistics and in 2013 with the CSR Prizes of the Federal Government and the EU. In 2016, Tchibo was named the most sustainable large company in Germany.