October 20th is for Coffee for a Cure breast cancer giveback event organized by The Human Bean
October 5 - 2023
Coffee Geography Magazine
The Human Bean drive-thrus across the U.S. are inviting customers to "drink pink" on Friday, October 20th for the company's annual Coffee for a Cure breast cancer giveback event. All food and beverage proceeds on this day — at The Human Bean locations throughout the country — will be donated to local breast cancer foundations.
This is the coffee company's largest nationwide fundraiser of the year, held each October during Breast Cancer Awareness Month. In 2020, the latest year with complete statistics available, there were 239,612 new cases of female breast cancer reported in the United States, resulting in 42,273 deaths according to CDC data.
The Human Bean baristas celebrating last year's Coffee for a Cure Giveback Day.
"Since we started this giveback program, The Human Bean family has lost a barista, a franchise owner, and family members and friends to breast cancer," says Rhonda Hawkins, co-founder of The Human Bean. "With each year's Coffee for a Cure event, the aim is to help reduce these numbers and show our unwavering support."
Since 2005, The Human Bean's Coffee for a Cure giveback program has raised over $3 million. The Human Bean locations will each donate 100% of food and beverage sales to local foundations that a drive-thru owner has chosen to partner with. These funds can be used to help with preventive scans, education, and patient support while going through treatment.
The Human Bean opened its first drive-thru espresso stand in Ashland, Oregon in 1998, and currently supports over 260 locations open or under development in 21 states in the U.S.