Peet’s placed “Disloyalty Program” for customers from rival brands for limited time
September 27 - 2023
Coffee Geography Magazine
As coffee lovers are preparing for National Coffee Day on Friday, Sept. 29, Peet's Coffee will accept rewards points on the holiday from rival brands with its new Disloyalty Program. On Sept. 29, consumers can use their rewards points from the following brands: Starbucks, Dutch Bros, Coffee Bean and Tea Leaf, Dunkin', Tim Hortons, Better Buzz, Joe and the Juice, Bluestone Lane and The Human Bean.
Coffee loyalists can visit PeetsDisloyalty.com beginning today and follow the steps below to redeem your free drink on National Coffee Day:
Step 1: Sign in or create a Peetnik Rewards account
Step 2: Take a screen grab from another coffee loyalty app
Step 3: Upload your image and we'll convert it into a free drink reward
Step 4: Open the Peet's app and enjoy a drink on us at participating Peet's coffee bars
"We know that coffee people can be a bit promiscuous in their hunt for a great cup. So, we wanted to reward them for their loyalty to the drink because, no matter where else you get your coffee, coffee people deserve great coffee," said Jessica Buttimer, VP of Brand Marketing at Peet's.
The move comes as new research from Peet's reveals that roughly 74% of coffee lovers consider their cup of coffee the best part of their day. It also found that 87% know a good cup of coffee from a bad cup and 36% would go as far to consider themselves a coffee connoisseur. Free drink offer is only eligible to redeem on 9/29/23 at participating Peet's Coffeebars and excludes Peet's locations within airports, supermarkets, and other licensed locations.
Peet's Coffee is a San Francisco Bay Area-based specialty coffee roaster and retailer owned by JAB Holding Company via JDE Peet's. Founded in 1966 by Alfred Peet in Berkeley, California, Peet's introduced the United States to its darker roasted Arabica coffee in blends including French roast and grades appropriate for espresso drinks. Peet's offers freshly roasted beans, brewed coffee and espresso beverages, as well as bottled cold brew. In 2007, Peet's opened the first LEED Gold Certified roastery in the United States. Peet's coffee is sold in over 14,000 grocery stores across the United States.