Aldi plans to lower coffee prices for its brands

Aldi plans to lower coffee prices for its brands

February 14 - 2023

Coffee Geography Magazine

Aldi Nord and Aldi Süd plans to lower prices for whole beans and ground coffee products sold under their own brands. 

Aldi's German operations consist of Aldi Nord's 35 individual regional companies with about 2,500 stores in western, northern, and eastern Germany, and Aldi Süd's 32 regional companies with 1,900 stores in western and southern Germany. Internationally, Aldi Nord operates in Denmark, France, the Benelux countries, Portugal, Spain and Poland, while Aldi Süd operates in Ireland, the United Kingdom, Hungary, Switzerland, Australia, China, Italy, Austria and Slovenia. Both Aldi Nord (as Trader Joe's) and Aldi Süd (as Aldi) also operate in the United States with 1,600 stores between them as of 2017, and the U.S. is the only country to have both Aldi companies operating outside of Germany.

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Ground coffee and whole beans from Aldi's own brands Moreno, Markus Kaffee, Amaroy and Tizio are now permanently reduced in price by up to 4% in branches of both discounters in Germany. In 2021, Aldi Nord expanded its coffee range to include a sustainable type of coffee with 'Sweet Brazil' coffee to its private-label brand Gourmet Finest Cuisine. The discounter said the sales of the product promotes sustainable coffee cultivation in the Amazon region. The project, organized by IDESAM organisation, sends proceeds from the sales of the product directly into the 'Apuí Agroforestry Coffee Project' in the Amazon rainforest. The reforestation of the Apuí region, which is repeatedly affected by forest fires, supports local coffee cultivation, and promotes sustainable development in the region. The focus of the project is, among other things, the afforestation of damaged areas and the restoration of a healthy ecosystem.

Furthermore, the discounter says local coffee farmers are supported by infrastructure projects in order to improve the coffee quality in a targeted manner and thus facilitate their market access. "We are pleased that we are offering our customers a product with our 'Sweet Brazil' coffee that they can purchase to make a simple contribution to climate protection," said Tobias Heinbockel, managing director category management at Aldi Nord. Last July, Aldi Nord announced new climate goals and shared a detailed overview of its sustainability initiatives in its 2021 Sustainability Report. The retailer said it will focus mainly on the topic of climate protection. In Germany, Aldi Nord now also obtains 100% of its electricity from renewable energies.