The Swiss conglomerate, Nestlé acquires Seattle’s Best Coffee from Starbucks to grow its business in U.S.
October 24 - 2022
Coffee Geography Magazine
Nestlé plans to acquire Seattle's Best Coffee brand from Starbucks. This transaction is part of Nestlé's focus on driving sustained profitable growth in the coffee category and strengthens the Global Coffee Alliance by allowing both companies to focus on their core strengths. Seattle's Best Coffee's approachable line of whole bean, roast and ground packaged coffee, and K-Cup pods are available in a variety of roasts and flavor profiles across both foodservice and grocery channels.
In addition to Starbucks packaged coffees distributed by Nestlé under the Global Coffee Alliance, Seattle's Best Coffee joins Nestlé's roster of beloved coffee brands in the U.S. including Nescafé, Nespresso and Blue Bottle. The addition adds depth to Nestlé's North America coffee portfolio by further expanding the company's position in the category.
"We continue to deepen our partnership with Nestlé to deliver the best of the Starbucks Experience to our customers in channels outside of our retail stores," said Michael Conway, group president, Starbucks International and Channel Development. "We're confident that Nestlé will continue to grow the Seattle's Best Coffee brand as we focus on our strategy to elevate the premium coffee experience for consumers through the Starbucks brand."
Michael Conway, group president International and Channel Development for Starbucks
"Our partnership with Starbucks has confirmed Nestlé's leading position in the dynamic and growing global coffee market," said David Rennie, Head of Nestlé Coffee Brands. "With the well-known Seattle's Best Coffee brand, we will continue to build our leadership in coffee by offering consumers more choice for their everyday coffee."
David Rennie, Head of Nestlé Coffee Brands
Since forming the Global Coffee Alliance in 2018, Nestlé and Starbucks have brought a wide range of premium coffee products to new markets at a fast pace – including whole bean coffee, roast and ground coffee as well as Starbucks capsules for Nespresso and Nescafé Dolce Gusto proprietary systems. Today, Nestlé distributes Starbucks consumer products and foodservice beverages across more than 80 markets outside Starbucks retail stores under the Global Coffee Alliance. The total global sales of Starbucks products distributed by Nestlé in 2021 reached $3.1 billion.