Alsea, Mexican multi-brand restaurant operator based in Mexico City to invest $225m in 200 new Starbucks stores by 2026
September 28 - 2022
Coffee Geography Magazine
Alsea, Mexican multi-brand restaurant operator based in Mexico City will invest in 200 new Starbucks stores across Mexico by 2026 with a total capital cost of $225m. Currently Starbucks operates 753 stores in the country expanding since the first opening of its store in 2002.
Alsea was founded as a holding company in 1997. Its operating portfolio includes fast-food, casual dining, and cafeteria type restaurant chains located in Mexico, South America and Europe.
It is one of the largest foodservice companies in Mexico. Some of the restaurant chains that Alsea operates are Starbucks, Burger King, Vips, Domino's Pizza, Italianni's, Chili's, California Pizza Kitchen, P. F. Chang's, and The Cheesecake Factory.
Alsea also operates franchised stores of Starbucks in Argentina, Chile, Colombia and Uruguay, as well as across six European nations – Belgium, France, Luxembourg, the Netherlands, Portugal and Spain. It’s total Starbucks footprint is 1,591 outlets. The Mexican company expects to remodel and mainten the existing Starbucks locations as part of wider strategic projects.
Michael Conway, President, Starbucks Channel and International Development Group.
“We are pleased to celebrate 20 years in Mexico, a vibrant and innovative market that is home to almost half of our stores in Latin America and the Caribbean. We look forward to continuing our sustained growth in the market over the long term,” said Michael Conway, President, Starbucks Channel and International Development Group.
Starbucks opened its 1,500th store in the Latin America and the Caribbean region with a first outlet in the city of Antigua, Guatemala, in June 2022. With 60,000 employees, Alsea is listed on the Mexican Stock Exchange and is a constituent of the IPC, the main benchmark index of Mexican stocks.