Tchibo,
a major European coffee company plans to increase its market share in the
Southeast U.S.
On
the heels of its one-year anniversary in the U.S., Europe's #1 coffeehouse,
Tchibo has announced its expansion to the Southeastern United States.
Distributed by Rainmaker Food Solutions, a distribution partner renowned for
bringing better food choices to the consumer in a responsible, honest,
contemporary and sustainable manner, Tchibo coffee will soon be available this
spring at major retailers throughout the Southeast, including partnerships with
our major national wholesalers such as SuperValu/UNFI.
"Momentum
in the coffee aisle is strong. After continued growth and success with java drinkers
in the Midwest, the time is right to introduce Tchibo to another region of the
U.S.," said Chris Mattina, CEO, Rainmaker Food Solutions, LLC. "As a
record number of consumers continue to drink coffee at home, it's essential to
keep retailers replenished with a vibrant, premium brewing option. We are
excited to meet this demand by offering Southeast residents a heritage brand
like Tchibo."
Tchibo
first entered the U.S. market in 2020 in eight Midwestern markets, and soon
dotted the shelves of major retailers including Meijer, Jewel-Osco, and Spartan
Nash stores such as FamilyFare and Buschs, totaling close to 2,700 distribution
points. Disrupting the highly competitive coffee market, Tchibo brings over 70
years of experience mastering the art and science of coffee freshness, from
bean to cup.
Tchibo
is arriving in the Southeast with many consumers already aware of and asking
for the brand. Consumers in the region received a taste of Tchibo earlier this
year, following the brand's sampling program, Million Bag Giveaway. The
innovative marketing initiative was designed to "spill the beans"
about the brand with coffee connoisseurs around the country and provided
250,000 consumers with 4 free bags of Tchibo coffee. Now they'll be able to
find it on the shelves of retailers in their own backyard.
"What
sets Tchibo apart is its commitment to a cleaner, sustainable and fresher
coffee experience, and it is our goal at Rainmaker Food Solutions to continue
our expansion in the Southeast and country at large. We're thrilled to bring
Tchibo to new markets, and become a real part of the community," added
Mattina.
Coinciding
with the Southeast launch, Tchibo has donated over 100K bags of coffee to first
responders, including fire departments in Birmingham & Montgomery AL, Tampa
& Miami FL, Savannah GA, New Orleans LA, Raleigh & Charlotte NC, and
Chattanooga TN.
The
Tchibo story in the U.S. is not complete without its bean-to-brew, no-waste
coffee machine. Also available for consumers seeking a sustainable option, this
award-winning, high-tech machine produces an aromatic and customized cup in
seconds. Now available at Tchibo.com and Amazon, it will soon join the Tchibo
ground and whole bean coffee options at retailers across the country.
Founded
in 1949, now available in the U.S. and carried throughout Europe, Tchibo is the
roasted coffee market leader in several European countries. In addition to
coffee products, Tchibo operates a wide range of non-food businesses in Europe
with a large retail arm operating in more than 900 shops, 24,300 outposts at
third-party retail outlets, and online stores. Tchibo has 11,450 employees
worldwide, and generated revenues of over $3.6 billion in 2019.
With
global headquarters in Hamburg, the family-owned business has been recognized with
multiple awards for its sustainable, fair-trade practices, including the award
for Corporate Ethics and the Environmental Logistics Award and the European
Union's CSR Award. In 2016 Tchibo was awarded Germany's most sustainable major
enterprise.