The founders of the company, Amy and Jason Silberschlag developed the future for once known as Cartel Coffee Lab to become Cartel Roasting Co as the company now matured with different brands and increased locations.
The coffee company has now grown vertically into wide business segments, such as wholesale, a bakery and ready-to-drink canned products that are sold in grocery stores including in Whole Foods stores in Arizona, California, Nevada and Hawaii.
“Calling ourselves a ‘coffee lab’ addresses this one type of retail experience, and we’ve grown as a company,” Amy Silberschlag said. “‘Coffee lab’ doesn’t feel like it captures the energy and passion of all the people who are involved in what we do every day. There are so many people who are working as a collective whole and ‘Roasting Co.’ really helps to celebrate all that hard work.”
The company has also introduced a new website and a mobile app for online orders.
Cartel Roasting Co built a new facility, in Tempe near University and Priest drives to upgrade to a roasting facility, a cold brewing and canning line, a full commercial bakery and office and warehouse space.
“It will have a much larger commercial bakery than we have today. It will house all of our cold brew and canning, and there will be a brand new and much larger roaster that will increase our capacity and will lower some of the physical stress on our staff,” Jason Silberschlag said. “That has been in the works for about three months and hopefully will be done in five more.”
The coffee company is also in the process of expanding its retail locations with plans for four to five new retail locations across the Southwest in the next five years.