Ellianos Coffee focuses on franchise development

Ellianos Coffee focuses on franchise development

October 16 - 2021 Coffee Geography Magazine

Coffee shops are now prepared for Post-Covid consumers’ behavioral change with the expansion of Drive-thrus services all across the US.

Ellianos Coffee from Lake City, Florida was founded in 2002 by Scott and Pam Stewart which now has 20 locations in Alabama, Florida and Georgia. They’ve been franchising their double drive-thru coffee shop since 2003.The franchise development is becoming a new strategy after studying the new trend of customers’ habits with the increase demand for drive-thru fast services.

After being inspired by their travels in the Pacific Northwest, Scott and Pam brought the first double-sided drive-thru to their community when the kiosk model for specialty coffee was still in its infancy. The business segment has since became highly competitive with the likes of Scooter’s Coffee (300-plus units), Biggby Coffee (250 stores), PJ’s Coffee (about 120 units), The Human Bean (100-plus stores) and Ziggi’s Coffee (30 stores) all angling for a share of the market.

Scott Stewart
Pam Stewart
Scott and Pam Stewart

Scott, with decades of experience as a Little Caesars franchisee said where Ellianos stands out is its focus on quality and profitability.

According to Item 19 of respective franchise disclosure documents average gross sales for Ellianos Coffee stores in 2020 were $875,307. That’s higher than Scooter’s, at $637,104 in average sales from its kiosk locations, and Biggby, at $759,379 from its drive-thru units,. The Human Bean, meanwhile, reports average sales for 13 company-owned stores were $828,448 in 2020; it doesn’t disclose financial performance information for its franchise locations.

The products on the menu, such as the Tuscany Toffee latte and Venetian Vanilla Crème caffébreve, are “true, real espresso drinks, no powder, nopremix. It’s all made in house at Ellianos.

ellianos coffee

“Volume is also driven by those double drive-thrus and a total service time of two minutes, which when combined with its specialty products makes Ellianos an effective model”, said Scott to the media.

“We started this in a small town of 20,000 people and said, if it can work in this town, it can work anywhere. And it does,” continued Scott. “We want to be the local coffee shop where people are glad we’re in their neighborhood.”

As it looks to grow in its home state of Florida, plus Georgia, Alabama, Tennessee and the Carolinas, Scott said it’s important to him that franchisees who join the system see Ellianos as an opportunity to build a long-term relationship with the brand.

The cost to open an Ellianos Coffee franchise ranges from $340,000 to $575,000, including a $25,000 franchise fee.