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Café Amazon from Thailand plans to expand in Southeast Asian market
Café Amazon from Thailand plans to expand in Southeast Asian market 
October 7 - 2021 Coffee Geography Magazine

Café Amazon, a subsidiary of Thai state-owned oil company, PTT works to triple the number of overseas coffee shops to 1000 by 2025. The coffee chain currently has 298 locations outside Thailand. It was founded in 2002 as the brand for coffee shops inside PTT gas stations. After 19 years, the company has managed to become the sixth-largest coffee chain worldwide, with 3,432 locations in Thailand alone as of June. 

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There are Café Amazons in 10 countries, including seven in Southeast Asian nations as well as China, Japan and Oman. In February, PTT Oil and Retail listed on the Stock Exchange of Thailand. Café Amazon is currently searching for successful restaurants in South East Asia to develop its brand and franchise business. The company has already set the marketing strategy with a team of experts for the business development which is designed to generate $1 billion in sales by 2025.  

 

PTT Oil and Retail Business, the group company that operates Cafe Amazon, has adopted "retailing beyond fuel" as its new slogan. More than 90% of the company's revenue last year came from the oil business, which is mostly concerned with running filling stations.

Formerly known as the Petroleum Authority of Thailand, PTT owns extensive submarine gas pipelines in the Gulf of Thailand, a network of LPG terminals throughout the kingdom, and it is involved in electricity generation, petrochemical products, oil and gas exploration and production, and gasoline retailing businesses. The company owns Café Amazon, a popular coffee chain throughout South East Asia, which shops are often located next to PTT gas stations or inside malls .

Affiliated companies include PTT Exploration and Production, PTT Global Chemical, PTT Asia Pacific Mining and PTT Green Energy.

PTT is the largest corporation in the country and also the only company from Thailand listed in Fortune Global 500 companies. The company ranks 81st among top 500 on the Fortune 500, and 180 on the Forbes 2000.   

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