Black Rifle Coffee Company Brings Back Popular Liberty Roast Brand
Black Rifle Coffee Company (BRCC), America's
leading veteran-owned and operated coffee company, is bringing back one of its
most popular and patriotic brews just in time for Independence Day. Now
through July 11,
each purchase of BRCC's iconic Liberty Roast -- online or in any BRCC shop --
will support the company's mission of donating 1 million cups of coffee to
active-duty troops serving at home and overseas. Service members and first
responders are welcome to stop by BRCC shops for a complimentary bag of
coffee.
Soldiers' Angels, a non-profit organization that provides aid, comfort, and resources to the
military, veterans, and their families, will support the effort by coordinating
large-scale domestic and overseas coffee drops.
Select
members of BRCC's Coffee Club will
make coffee drops to service members in their own communities.
Vice President of Marketing Molly Schweickert, Black Rifle Coffee
"As
a veteran-owned business, we're always looking for new ways to give back to the
service community," said BRCC's Vice President of Marketing Molly Schweickert.
"Independence Day is an opportunity for us to appreciate the freedoms we
enjoy in this country and to remember the men and women still serving under its
flag. We're proud to be American, and we're proud to work with the BRCC
community and partners like Soldiers' Angels to help fuel the men and women still
sacrificing for our liberties."
Amy Palmer, President and CEO of Soldiers' Angels
"Soldiers'
Angels is honored to once again partner with BRCC and ensure we get Liberty
Roast into the hands of as many service members and veterans as possible,"
said Amy Palmer, President and CEO of
Soldiers' Angels. "It's through great partnerships like this one that we
are able to continue our vision at Soldiers' Angels, May No Soldier Go
Unloved."
BRCC
is a mission-motivated company that exists to give back to active-duty service
members, veterans, military families, and first responders. Last year, the
company donated more than 6 million cups of coffee and $770,000 to the
service community.
BRCC's
Liberty Roast is a medium-bodied roast with hints of almond, honey, grapefruit,
minimal acidity, and maximum freedom.
Founded
in 2014 by Green Beret Evan Hafer, Black Rifle
develops their explosive roast profiles with the same mission focus they
learned while serving in the military. They're committed to supporting
veterans, first responders, and the American way of life. With every purchase
made, they give back.
Soldiers' Angels is a national 501(c)(3) nonprofit that provides aid, comfort, and resources to the military, veterans, and their families. Founded in 2003 by the family of General George Patton, hundreds of thousands of Soldiers' Angels "Angel" volunteers assist veterans, wounded and deployed personnel and their families in a variety of unique and effective ways. (Tax ID# 20-0583415).