IWCA Virtual Convention, June 14-18

June 12 - 2021

Coffee Geography Magazine

IWCAVirtual Convention, June 14-18. Presentations will be broadcast over a two-hour time frame and recorded for attendees to access after the event. Schedule and speaker details are published below.

In an effort to make the convention accessible to all attendees tickets for the convention are available free of charge. During the registration process, there will be an option to donate to IWCA with your convention ticket reservation. Any donation amount is appreciated and will help offset costs to produce the convention and support our work to empower women throughout the coffee supply chain.

2021 IWCA Virtual Convention Schedule

MONDAY, JUNE 14, 2021 (ALL TIMES ARE UTC)

2:00 PM-2:05 PM: Welcome from IWCA Staff

2:05 PM-2:35 PM: Updates from the IWCA Global Chapter Network

2:35 PM-3:20 PM: Roasted Coffee In The USA with Stephany Davila. In this presentation, Stephany will explain the two paths towards selling roasted coffee in the US market: 1) importing green and roasting in the US, and 2) importing the final, roasted product. She will also talk about how to get started in terms of understanding the niche you want to focus on, basic considerations for your cost structure, and an easy methodology to get your commercial plan started.

3:20 PM-3:30 PM: Speaker Q&A

3:30 PM-3:55 PM: IWCA Direct Trade System with Helga Cristina Carvalho De Andrade and Blanca Castro. Hear about trading opportunities in the coffee market for women in coffee.

3:55 PM-4:00 PM: Closing Words

TUESDAY, JUNE 15, 2021 (ALL TIMES ARE UTC)

2:00 PM-2:05 PM: Welcome from IWCA Staff

2:05 PM-2:35 PM: Updates from the IWCA Global Chapter Network

2:35 PM-3:20 PM: True Values of Microcredits with Verena Fischersworring, Dr. Maria Ruiz, and Lucita Mendez. A discussion about what microcredit could represent to small coffee producers and how they can create new opportunities to improve and grow.

3:20 PM-3:30 PM: Speaker Q&A

3:30 PM-3:55 PM: IWCA Sustaining Partners and Logo Licensing Programs with Sharon Riechers. IWCA Board President highlights current IWCA programs for organizations to invest in empowerment.

3:55 PM-4:00 PM: Closing Words

WEDNESDAY, JUNE 16, 2021 (ALL TIMES ARE UTC)

2:00 PM-2:05 PM: Welcome from IWCA Staff

2:05 PM-2:35 PM: Updates from the IWCA Global Chapter Network

2:35 PM-3:20 PM: Sustainability, What Is It? With Kim Elena Ionesco. Chief Sustainability and Knowledge Development Officer for the Specialty Coffee Association discusses the role sustainability plays in the international coffee industry.

3:20 PM-3:30 PM: Speaker Q&A

3:30 PM-3:55 PM: IWCA Chapter Manual Overview with Nuria Rull. An overview of the IWCA Chapter Guide, developed by the International Trade Centre. The guide includes key elements for organizational success: governance best practices, value proposition, strategic partnerships, and defining the service portfolio.

3:55 PM-4:00 PM: Closing Words

THURSDAY, JUNE 17, 2021 (ALL TIMES ARE UTC)

2:00 PM-2:05 PM: Welcome from IWCA Staff

2:05 PM-2:35 PM: Updates from the IWCA Global Chapter Network

2:35 PM-3:20 PM: Coffee Auctions As A Marketing Tool with Darrin Daniel. How does the Cup of Excellence auction platform work as a marketing tool for producers as well as roasters? We will explore various ways in which the auction can provide impact and explore ways to educate consumers who are committed to learning more about where their coffees come from. We will look at various case studies and provide examples of effective campaigns and calls to action.

3:20 PM-3:30 PM: Speaker Q&A

3:30 PM-3:55 PM: Cooperative Experience with Helga Cristina Carvalho De Andrade. A new approach towards the cooperative structure, the Brazilian Case.

3:55 PM-4:00 PM: Closing Words

FRIDAY, JUNE 18, 2021 (ALL TIMES ARE UTC)

2:00 PM-2:05 PM: Welcome from IWCA Staff

2:05 PM-2:35 PM: Updates from the IWCA Global Chapter Network

2:35 PM-3:20 PM: Blockchain Experience, IWCA Rwanda & IWCA Germany, with Melanie Grundmann. Updates from the pilot program launched in 2020 that will help provide digital traceability about coffee quality, production, and pricing to supply-chain stakeholders and consumers.

3:20 PM-3:30 PM: Speaker Q&A

3:30 PM-3:55 PM: IWCA Programs & Partnerships

3:55 PM-4:00 PM: Closing Words