Illycaffè Brought Y3.3 Espresso
and Drip Coffee Machine to the Market Taking Top Quality Single Serve Coffee to
New Levels
June 10 - 2021
Coffee Geography Magazine
illycaffè announced the latest addition to its line of
modern-designed, single serve machines: the Y3.3 Iperespresso
Espresso & Coffee Machine. An upgraded iteration of the popular Y3.2 system, the new Y3.3 pairs
its predecessor's compact footprint and elegantly minimalist design with
practical features that elevate the at-home, single cup coffee experience. Like
the Y3.2, the Y3.3 is
also remarkably versatile in its ability to prepare both café-quality espresso
and smooth, rich drip coffee.
The
Y3.3's features include an adjustable drip tray engineered for both drip and
espresso preparations, energy-saving automatic off and on function eliminating
any switches at the back of the machine, and one-step illuminated soft buttons
that craft high-quality coffee with a single touch. Designed with a distinctly
elegant Italian aesthetic by renowned architect, designer and art director
Piero Lissoni, the machine's minimalistic, sophisticated design incorporates
intuitive functionality and overall ease of use. The convenient Iperespresso
single serve system uses proprietary technology that produces an unparalleled,
extraordinarily rich, smooth taste that brings out the full character of illy's
iconic single blend of 100% Arabica beans.
Massimiliano Pogliani, CEO of illycaffè
"We've
seen a continued interest in coffee lovers seeking at-home coffee experiences
that are convenient and inspiring within the comfort of their own surroundings,"
said Massimiliano Pogliani, CEO of illycaffè.
"The Y3.3 builds on our heritage of innovation delivering
barista quality coffee and espresso as result of our Iperespresso system, which
creates consistency cup after cup to enjoy the unique illy blend."
The
illy Y3.3 machine is perfectly compact. At under four inches wide, it
fits any kitchen, office or space, and is now available through illy's e-shop and on
Amazon for a retail price of $149.00 in four colors: White, Red,
Black and Capetown Blue.
Consumers
can also purchase their favorite variety of coffee or espresso Iperespresso
capsules at any retailer where the machine is sold or receive automated
deliveries through the customizable illy a casa subscription service.
Those passionate about the distinct taste of illy coffee can also earn rewards
and exclusive benefits through the new illy Lovers loyalty
program.
The
company also founded the University of Coffee, which has the objective of
sharing culture at all levels, offering a comprehensive and practical training
to growers, baristas and coffee lovers. Everything that is "made in
illy" is about beauty and art, the founding principles of the brand,
starting from its logo, designed by artist James Rosenquist, up to illy
Art Collection cups, decorated by over 100 international artists. In 2020 the
company employed 1291 people and posted consolidated revenues of € 446.5
million. There are 261 illy single-brand shops in over 40 countries all over
the world. In 2021, Rhone Capital became a minority shareholder of illycaffè
with the aim of contributing to the company's international growth plans.