The Pioneer of Specialty Coffee, Peet's
Introduces Carbon Neutral Subscription
May 22 - 2021 Coffee Geography Magazine
Founded
in Berkeley, California in 1966 by Alfred Peet, the "Big Bang of
coffee," Peet's Coffee® introduced an artisan movement by sourcing the
world's best beans, hand-roasting in small batches, and crafting beverages by
hand. With rich, complex, superior quality roasts unlike anything Americans ever tasted before, Peet's influenced generations of
coffee entrepreneurs and connoisseurs.
Today,Peet’s Coffee announced an industry-leading
Carbon Neutral Series coffee subscription, enabling consumers to effortlessly
offset their carbon footprint over time, all while enjoying a new lineup of
always fresh Peet's coffees. The Carbon Neutral Series celebrates Peet's belief
that freshly roasted coffee and a better planet make a great pair.
Peet's
has partnered with Enveritas, a global sustainability nonprofit that aims to
help all coffee farmers participate in a globally sustainable coffee industry.
Through the new curated subscription service, Peet's is sponsoring the planting
of three carbon dioxide-absorbing mangrove supertrees in Myanmar's ecoregion
of Southeast Asia for
every 2lbs of Peet's Coffee delivered—or 36 trees for a year's subscription.
Consumers will offset their annual carbon dioxide emissions once 30 trees have
grown and thrived over the course of 20 years.
"We're
proud to debut our Carbon Neutral Series as a step towards Peet's incorporating
more sustainable practices in regard to carbon neutrality across our business,
furthering our commitment to source the highest quality coffee for our
customers in a way that respects the environment." said Tiffin Groff,
VP/GM of E-Commerce at Peet's Coffee. "We're excited to take this step to
better our planet by sponsoring carbon dioxide-absorbing mangrove trees, while
providing consumers with the sustainable coffee that they've come to expect
from Peet's."
A rotation of twelve high quality Peet's coffee varieties will be available through the Peet's Carbon Neutral Subscription Series.
The
full lineup includes Single Origin, Signature Blend, and Limited Time Offerings
coffees, some of which are only available to Carbon Neutral Series
subscribers. The Carbon Neutral Series coffee subscription service is
priced at $38/month
for 2 lbs of freshly roasted coffee. The brand's new Carbon Neutral Series
allows consumers to join Peet's in its commitment to sustainability by
offsetting their own carbon dioxide footprint for each year they subscribe
while continuing to enjoy freshly roasted, delicious coffee delivered right to
their door.
Today,
Peet's is dedicated to its founding tenets and asserts a strict standard of
freshness, ensuring optimum flavor with a team that personally vets the beans
and ready-to-drink (RTD) coffee available at 15,000 grocery and convenience
stores nationwide. Peet's operates from the first LEED® Gold certified roastery
in the United States and
grows its business through retail, grocery, on-premise, and e-commerce
channels.