Illycaffè Unveils Art Collection by the Famous Ai Weiwei
May 21 - 2021
Coffee Geography Magazine
Illycaffè presents the new illy Art Collection by Ai Weiwei, a personal
interpretation of the renowned series of art cups by the
Chinese artist who is one of the 21st century's most influential
people.
This illy
Art Collection has been inspired by Ai Weiwei's famous Coloured
Vases, which he created in 2006, taking ancient Neolithic
vases and dunking them into industrial paint tins to reshape their look and
function. Using a process of appropriation and destruction, Ai Weiwei takes
ordinary objects away from their daily context and transforms them into works
of art.
Ai
Weiwei was born in Beijing in 1957 and currently resides and works in Europe.
He is renowned for making strong aesthetic statements that resonate with timely
phenomena across today's geopolitical world. From architecture to
installations, social media to documentaries, Ai uses a wide range of mediums
as expressions of new ways for his audiences to examine society and its values.
"To
express yourself needs a reason, but expressing yourself is the reason," the
perfect summary of the life and the art of Ai Weiwei, which are closely
entwined and have seen him become a conceptual artist, sculptor, painter,
performer, photographer, architect and urban designer, collector, film
director, actor, musician, writer and editor, blogger and selfie professional,
investigative journalist, human rights activist and dissident.... a
kaleidoscope of experiences and perspectives. In his illy Art Collection, Ai
Weiwei echoes all of this in a familiar object and, with one of his typical
unsettling acts, he invites us to explore our "position" and the
perspective from which we look at the world at a given point in space and time,
even just for the time it takes to enjoy a coffee.
"I
am very happy to be a part of illy Art Collection. I think it is very important
to give power to art and design while drinking good coffee, because it affects
everybody's life. We should enjoy it." - Ai Weiwei
"The
project with Ai Weiwei is an exceptional event," said MassimilianoPogliani,
illycaffè CEO, "and we have celebrated it with a particularly
valuable and refined illy Art Collection. From a great personality, that has
had a huge impact on culture in recent years, speaking out about the complexity
of contemporary society, often ironically, we get an optical illusion, a hidden
beauty which becomes manifest if we learn to see without the misconception of
using one single perspective only. To us, this is what the illy Art Collection
project is: art providing an insight through beauty, and Ai Weiwei's artwork is
new and brilliant evidence of this."
Massimiliano Pogliani, illycaffè CEO
The
collection by Ai Weiwei is
available from May in the following formats:
4 espresso cups (decorated
in gold, black, orange and green) £77.49
4 cappuccino cups (decorated
in gold, black, orange and green) £94.99
2 espresso cups (decorated
in gold and black) £42.49
2 cappuccino cups (decorated
in gold and black) £50.99
illy
Art Collection began in 1992, based on an idea of Francesco Illy: it
includes numbered art cups by over 100 international artists. Great
artists such as Marina Abramovic, Michelangelo Pistoletto, Louis
Bourgeois, Mark Quinn… as well as young creative talents. As everyday objects,
the cups designed by Matteo Thun are a blank slate and the
protagonists of contemporary art get their inspiration, so that drinking an
espresso becomes an experience involving both the senses and the mind.
